What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Pink Story ad with bold quote text and two underarm close-up photos labeled without and with, showing reduced hair

Hair Removal Deodorant Before & After Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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About This Template

This 9:16 Story template is built for a body-grooming deodorant or hair-reducing cream, using an attention-grabbing testimonial and a clear before/after proof panel. The design is intentionally minimal: a soft blush-pink background, oversized quotation marks at the top, and bold black typography that highlights the most provocative phrase to stop the scroll. The center of the layout is a two-image comparison of a close-up underarm: “WITHOUT” on the left with visible hair and “WITH” on the right looking noticeably clearer—an instant visual payoff that works even on mute, fast scrolling placements. Strategically, this is top-of-funnel awareness aimed at people who haven’t actively searched for hair-removal solutions yet. The combination of curiosity (“changing my life”) and relief (less hair/less irritation implied) lowers skepticism and invites clicks. Brands can customize by swapping the product name in the quote, replacing the underarm photos with legs/bikini line, and adjusting the highlighted line to match their compliance and tone while keeping the same high-contrast hierarchy.

When to Use This Template

1Ideal for launching a body deodorant with a “hair-reducing” claim, where a bold quote creates instant curiosity before the user even understands the product.
2Perfect for retargeting warm audiences with a proof-first Story: swap in your strongest customer photos and keep the same WITHOUT/WITH labels for fast comprehension.
3Great for “sensitive skin” positioning: use a smoother ‘after’ close-up and adjust the top quote to reference irritation-free grooming.
4Works well for bundle promotions (deodorant + refill) by adding a small badge near the bottom while preserving the central comparison panel.

Marketing Strategy

This creative works because it pairs a pattern-interrupting, candid testimonial with immediate visual proof. The bold highlighted line creates curiosity and a bit of shock value—enough to stop a Story swipe—while the before/after panel resolves the curiosity with a clear “problem vs. improvement” contrast. That combination leverages transformation and relief triggers: viewers imagine less grooming hassle and fewer uncomfortable outcomes (like irritation) without needing a technical explanation. It’s well matched to top-of-funnel awareness and an “unaware” audience because the layout communicates the promise in seconds: text hooks attention, then the images deliver credibility. Best-practice elements include high legibility on mobile, simple labeling (“WITHOUT/WITH”), and a single dominant claim supported by visuals, which reduces cognitive load and increases click intent to learn what the product is and how it works.

AwarenessUnawareBefore AfterBody GroomingSkin CloseupTransformationCuriosityRelief

Best For

Designed for women and femme-presenting shoppers who care about underarm confidence, body odor control, and low-effort grooming. It fits impulse-driven buyers on Stories who respond to candid language and visual proof, especially those frustrated by shaving bumps or frequent maintenance.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top quote with a real review and bold only the strongest 3–5 words; the current typographic emphasis is the scroll-stopper.
✓Keep the two-photo comparison tightly matched (same lighting/crop) so the “WITH” side looks undeniably cleaner; mismatched photos reduce trust.
✓Swap the labels to “BEFORE/AFTER” if your market prefers it, but keep them in small pill-shaped boxes under each image for fast scanning.
✓If your product targets irritation, add a short micro-line under the comparison (e.g., “no razor bumps”) instead of adding more paragraphs—this layout rewards brevity.
✓Change the blush background to your brand pastel, but keep dark text (#111) for accessibility and mobile readability.

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Free — No credit card required