What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Beige Story ad with “Unlock The Secret To Healthy Hair,” before/after hair photos, pink shampoo bottles, and Shop Now button

Shampoo & Conditioner Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a smooth & moisture shampoo-and-conditioner duo targeting frizzy, dry, damaged hair. The design uses a clean warm-beige background with bold black headline typography at the top, immediately framing the promise: “Unlock The Secret To Healthy Hair.” Center stage is a clear before/after transformation: two rounded-corner hair photos labeled “Before” and “After,” creating instant visual proof and lowering skepticism. Below, a soft pink product shot of two bottles anchors brand recall, supported by a small circular trust badge for added reassurance. A large white pill-shaped “SHOP NOW” button provides a direct, mobile-first conversion path. Strategically, this creative sits in mid-funnel consideration for solution-aware shoppers: they already want smoother hair, and the template answers with outcome-driven evidence plus a specific benefit (“reduces the need for heat styling”). It’s ideal for brands that can supply real customer results, and it can be customized by swapping the photos, updating the benefit line, and matching bottle colors to your packaging while keeping the high-contrast hierarchy intact.

When to Use This Template

1Perfect for promoting a shampoo + conditioner set where transformation is the primary claim—swap in real customer hair results for maximum credibility.
2Ideal for retargeting warm audiences who already viewed your haircare line; the before/after proof and direct CTA help close the purchase.
3Great for keratin, smoothing, or anti-frizz routines, highlighting a tangible lifestyle payoff: less reliance on heat styling.
4Works well for seasonal “humidity/frizz” campaigns; keep the same layout and rotate before/after images by hair type or concern.

Marketing Strategy

This template works because it leads with transformation proof—before/after imagery is a high-impact heuristic that lets solution-aware shoppers evaluate the promise instantly. The claim is then narrowed to a concrete functional benefit (“reduces the need for heat styling”), which reframes the purchase as saving time and reducing damage—key motivations for frizz-prone hair audiences. As a mid-funnel consideration asset, it balances credibility (results + trust badge + product shot) with conversion clarity (large, tappable Shop Now). The minimal, warm neutral background keeps attention on the hair outcome and the packaging, while strong typographic hierarchy ensures the message is scannable in a quick Story placement.

ConsiderationSolution AwareHaircare RoutineBefore After TransformationShampoo Conditioner DuoTransformationBeauty EnhancementAspiration

Best For

Designed for women and men who struggle with frizz, dryness, or damage and actively shop for smoothing, moisturizing haircare. It fits mobile-first buyers who want quick proof before purchasing and respond to clear benefits and visible results.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace the two hair panels with your strongest real customer results; keep the same angle/lighting to make the comparison feel trustworthy.
✓Match the bottle render color to your packaging, but keep it in a soft pastel so it doesn’t compete with the before/after photos.
✓Rewrite the benefit line to one measurable payoff (e.g., “cuts frizz for 48h” or “detangles in 1 wash”)—this template is built for a single decisive claim.
✓Swap the trust badge text with your most credible proof point (dermatologist tested, salon-grade, sulfate-free) and keep it small to avoid clutter.
✓If your brand name is longer, shorten the top headline instead; the headline needs breathing room for Story readability.

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Free — No credit card required