What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with white pump haircare bottles on tile wall, orange brush on wood surface, iOS-style notification overlays

Plant-Based Haircare Self-Care Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a plant-based haircare routine with a clean, bathroom-shelf aesthetic. The background is a white subway-tile wall and pale wood surface, creating a fresh “just stepped out of the shower” context. Two minimal, white pump bottles (one upright, one angled) frame an orange detangling brush and scattered botanical pieces, while iOS-style notification bubbles overlay the scene. The notification UI acts as the headline, making the message feel like a personal reminder rather than a traditional ad—ideal for top-of-funnel awareness among scrollers. The creative leans on aspiration and sensory appeal: bright, hygienic whites suggest purity and gentle formulas, while the peach/orange accent hints at fragrance and softness. Curiosity is triggered by the “message” format and emoji line, inviting the viewer to read the second notification for details. Customize by swapping the brand name in the notification sender, replacing the product labels, and adjusting the accent color to match your packaging. Add a short benefit line (e.g., “sulfate-free shine”) inside the second bubble while keeping the minimalist bathroom setting intact for credibility.

When to Use This Template

1Ideal for introducing a new natural shampoo/conditioner line, using the notification overlay to feel like a friendly self-care reminder in Stories.
2Perfect for “routine” positioning (wash day, detangling, post-shower care) since the bathroom tiles and brush instantly communicate context without extra copy.
3Great for fragrance-led haircare launches: the peach/orange styling and clean whites visually cue a fresh, sensory experience.
4Works well for eco/plant-based claims at awareness stage—swap the second notification text to highlight vegan, silicone-free, or sulfate-free benefits.

Marketing Strategy

This template wins attention by disguising the ad message as familiar phone notifications, a pattern that people instinctively read. That “personal reminder” framing reduces resistance for unaware audiences and fits a top-of-funnel goal: spark curiosity about the brand and its plant-based positioning. The bathroom tile setting and minimalist white packaging act as visual proof of cleanliness and everyday usability—key cues for clean-beauty shoppers who want products that feel gentle and modern. The peach/orange styling adds sensory expectancy (softness, scent) without needing heavy copy. Best-practice wise, it keeps text short and legible for Stories, uses strong object contrast, and anchors the promise inside a single, scannable notification bubble, making the message easy to absorb in one glance.

AwarenessUnawareHaircare ProductBathroom SettingSelf Care RoutineAspirationCuriositySensory Appeal

Best For

Designed for women and men 18–40 who buy modern “clean” beauty and enjoy simple, aesthetic routines. It suits mobile-first shoppers who respond to informal, message-like copy and are curious about plant-based formulas and elevated scents.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace the sender name (“Native”) with your brand and keep it short—two to seven characters reads best at Story size.
✓Use the second notification bubble for one primary benefit + one qualifier (e.g., “Shine in 1 wash • sulfate-free”) to match the compact UI layout.
✓Match the brush accent color to your hero SKU or fragrance (peach, mint, lavender) while keeping the white tile background for a clean, credible context.
✓Swap the angled bottle for your hero product (mask, leave-in, scalp serum) and place small ingredient props that mirror your formula story (seeds, petals).
✓Add a small “Swipe up/Discover” line at the bottom edge only if needed—avoid covering the notification bubbles to preserve the message illusion.

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Free — No credit card required