What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Lavender story background with repeated white pump haircare bottles and a centered phone-style reminder card with “Okay” button.

Hair Moisturizer Routine Reminder Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is designed for a hair moisturizer or leave-in hydration product targeting dry, stressed hair. The background uses a repeating diagonal pattern of sleek white pump bottles on a soft lavender field, creating instant product recognition through visual repetition and aesthetic minimalism. Centered on top, an iOS-style notification card delivers the hook: “Reminder! Moisturize your stressed hair!” with a single “Okay” button—framing the product as a simple daily habit rather than a complex purchase decision. The strategy fits top-of-funnel awareness for audiences who don’t yet realize their frizz, breakage, or dullness is a hydration issue. The “reminder” concept leverages routine-building and curiosity: it feels like a personal nudge, not an ad. Clean sans-serif typography and high contrast keep the message readable in fast-scrolling Stories. Customize by swapping bottle artwork, updating the reminder line to your key benefit (heat protection, curl definition), and replacing the button label with a brand CTA while keeping the notification look for credibility and immediacy.

When to Use This Template

1Ideal for introducing a hydration-focused haircare line, using the notification hook to stop the scroll without heavy claims.
2Perfect for a “daily routine” campaign where you rotate the reminder text (post-wash, midweek refresh, heat styling days) while keeping the same visual system.
3Great for retargeting viewers who engaged with hair damage content—swap the message to ‘Reminder: seal in moisture after shampoo’ to create a clear next step.
4Works well for bundle messaging (shampoo + moisturizer + oil) by replacing background bottles with the set while keeping the notification card as the headline area.

Marketing Strategy

This creative works because it disguises the ad as a familiar phone notification, triggering curiosity and lowering resistance—viewers process it as a personal reminder, not a sales pitch. The repeated pump-bottle pattern builds fast brand/product encoding even at a glance, while the minimalist lavender palette signals clean, modern beauty. It’s optimized for top-of-funnel awareness and an “unaware” audience: the message names a relatable symptom (“stressed hair”) and introduces the simplest action (“moisturize”) without overwhelming details. Best-practice wise, it uses one clear line of benefit-led copy, high readability, and a single implied CTA button that can be adapted to “Discover” or “Shop now” once interest is created.

AwarenessUnawareHaircare ProductPump Bottle PackagingProduct Pattern BackgroundCuriosityAesthetic MinimalismRoutine

Best For

Designed for people with dry, frizzy, or heat-stressed hair who want an easy, low-effort routine. It fits mobile-first shoppers who respond to clean, aesthetic packaging and short, habit-based messaging—especially women and men who buy haircare online and try new products when the benefit is simple and relatable.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the notification card centered, but change the first line to your key trigger (e.g., “Reminder! Seal in moisture after wash day!”) to match your product’s hero moment.
✓Swap the background bottle pattern to your exact packaging and rotate the labels so at least 2–3 bottles are perfectly readable for brand recall.
✓Replace “Okay” with a short CTA that still feels native (e.g., “Show me”, “Details”, “Shop”) and match the button blue to your brand accent.
✓If your brand is premium, reduce label colors and keep the lavender background; for a bolder brand, switch the background to a high-contrast signature color while keeping the clean pattern.
✓Add a small corner badge on the card (e.g., “NEW” or “For Dry Hair”)—keep it subtle so the notification illusion stays believable.

Use this template

Free — No credit card required