What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 grid of eight eye close-ups with shade name labels and small “NEW!” badges on warm beige backgrounds

Colored Contact Lenses Shade Finder Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for promoting colored contact lenses with a clear “pick your shade” shopping flow. The design uses a clean 2-column grid of close-up eye photos, letting viewers compare multiple lens colors at a glance. Each tile includes a rounded white label with the shade name (e.g., Eden Green, Toasted Honey), plus small “NEW!” badges on select variants to spotlight launches without cluttering the layout. The palette is soft and beauty-forward—warm skin tones, neutral beige highlights, and high-contrast lashes—paired with minimal sans-serif typography that stays readable over photography. Strategically, the template targets mid-funnel, solution-aware shoppers who already want an eye-enhancing product and are deciding which color best fits them. The trigger mix is personalization (shade selection), aspiration (glam close-ups), and transformation (visual difference by color). Brands can swap in their own model shots, add a short benefit line (comfort/UV/moisture), and place a clear “Shop Now” CTA at the bottom for fast purchase intent.

When to Use This Template

1Perfect for showcasing a full lens color lineup in one Story, helping shoppers quickly shortlist their preferred shade.
2Ideal for announcing new shades: the small “NEW!” badge draws the eye while the grid keeps comparisons easy.
3Great for retargeting warm audiences who viewed product pages—this visual selector reduces decision friction and nudges purchase.
4Useful for influencer/creator collaborations: swap in the creator’s eye close-ups to make the shade guide feel more trustworthy.
5Strong for seasonal drops (spring greens, autumn hazels), where color naming and side-by-side visuals drive clicks.

Marketing Strategy

This template converts in the consideration stage because it behaves like a visual “shade finder.” Solution-aware users already want colored contacts; the main barrier is choosing the right color. The grid layout removes that friction by presenting multiple results side-by-side, making comparison effortless on mobile. Personalization is the primary trigger: naming each shade turns browsing into selection, while the “NEW!” badges add freshness and gentle FOMO without resorting to heavy discounting. Aspiration is reinforced through crisp, flattering close-ups that highlight lashes and iris detail—proof of the transformation with zero extra explanation. The minimal typography and consistent label placement follow best practices for readability over imagery, keeping attention on the product effect and supporting a fast “Shop Now” decision.

ConsiderationSolution AwareBeauty Close UpEye EnhancementColor VariantsTransformationPersonalizationAspiration

Best For

Beauty shoppers interested in enhancing their eye color with natural-looking or statement contact lens shades. Primarily women and trend-led consumers who browse Instagram Stories for inspiration and want an easy way to compare options before purchasing. They respond to clear naming, visible results, and “new shade” cues that signal freshness.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the eight eye tiles with your top sellers plus 1–2 seasonal shades; keep the 2-column grid for fast comparison on Stories.
✓Match the rounded shade labels to your brand system (font/weight), but keep them white or very light to preserve readability over skin tones.
✓Use the “NEW!” badge only on true launches or restocks; limiting it to 1–3 tiles makes the novelty cue feel credible.
✓Rename shades using your own naming conventions (e.g., “Honey Hazel” vs “Toasted Honey”) while keeping names to 1–2 words to avoid line wraps.
✓Add a bottom CTA strip (brand color) with “Shop Now” and a short benefit like “Comfort fit • 30 days” to support purchase intent without crowding images.

Use this template

Free — No credit card required