What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story-style search results collage with beard roller, beard kit, man applying serum, and a before-after beard photo tile

Beard Growth Kit Transformation Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for men’s grooming brands selling a beard growth kit, pairing a derma roller with an “activator” beard serum. The design mimics a mobile image-search results page, which instantly feels familiar and credible—like the product is already being researched and compared. A clean white interface, soft gray dividers, and rounded tiles keep the layout modern and app-like, while the black product shots create premium contrast. The core persuasion mechanism is transformation: a prominent before/after tile shows fuller facial hair, addressing the pain point of thin or patchy beard growth. This makes the creative ideal for mid-funnel consideration: viewers are solution-aware and need proof, routine clarity, and reassurance that the kit works. The inclusion of multiple “result cards” (roller, kit, serum, before/after) also supports self-improvement and aspiration by presenting a complete system rather than a single item. Customize by swapping in your own product renders, real customer results, and a branded search query to match your audience’s intent and keywords.

When to Use This Template

1Ideal for beard-growth brands that want to position their kit as a complete routine (roller + serum), with multiple tiles showing each component in one glance.
2Perfect for mid-funnel retargeting after a site visit: the image-search UI look reinforces comparison shopping and helps your brand feel “already vetted.”
3Strong for highlighting real results: the built-in before/after tile makes outcome-based claims feel visually concrete and easy to understand on mobile.
4Great for testing keyword-intent hooks by editing the search bar text (e.g., “patchy beard solution”, “derma roller for beard”) to match ad set targeting.

Marketing Strategy

This template works because it borrows the credibility of a familiar “search results” interface—viewers subconsciously read it as researched, compared, and socially validated. That framing matches a solution-aware audience in the consideration stage, where the key question is “Which option works best for me?” The built-in before/after tile delivers instant outcome proof for the patchy-beard pain point, while the multiple product tiles communicate a complete system (roller + activator serum) that feels more reliable than a single bottle. The clean, app-like layout reduces cognitive load on mobile, letting prospects scan benefits quickly and stay focused on transformation and self-improvement rather than claims-heavy copy.

ConsiderationSolution AwareGrooming ToolMens GroomingSkincare SerumTransformationSelf ImprovementAspiration

Best For

Men who struggle with thin or patchy facial hair and are actively researching solutions like derma rolling and beard serums. Designed for mobile-first shoppers who compare options, look for visible proof, and prefer a simple step-by-step kit rather than standalone products.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Edit the search bar query to mirror your ad set intent (e.g., “patchy beard fix” or “beard roller results”)—it makes the template feel hyper-relevant.
✓Replace the before/after tile with a real customer photo pair and keep the same framing/lighting to maintain credibility and avoid “too edited” vibes.
✓Keep product shots on a light background, but add one brand accent (small label color or tile highlight) so the collage still feels premium and not generic.
✓Swap the serum application lifestyle photo with a close-up that shows texture on skin to reinforce “use process” for consideration-stage shoppers.
✓If you sell bundles, mirror the kit tile composition (box + bottles + tool) to communicate value without adding extra text blocks.

Use this template

Free — No credit card required