What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical story ad with bold headline, pink 89% progress bar, lip product packshot, model photo, gel texture, and glossy lips close-up.

Lip Plumper Scarcity Ad Template - Story

9:16Beauty & CosmeticsConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a lip plumper/lip primer with a clean, editorial look and strong urgency cues. The top section uses a bold two-tone headline (“Get it or regret it”) with the key word highlighted in pink, immediately framing the offer as a don’t-miss moment. A simple progress bar reading 89% visually signals fast sell-through, reinforced by the line “Last pieces left in stock!”, tapping scarcity and desire. The lower half is a structured collage: a beauty model applying the product, a close-up of glossy lips, a texture shot (clear gel with bubbles), and a lifestyle pocket shot of multiple pens. A tall, centered packshot overlaps the grid, keeping the product as the hero while still providing proof points (finish, texture, portability). This creative works best for product-aware audiences in the consideration stage: they already understand what a plumper does and now need reassurance plus a push to act. Customize by swapping the pink accent to your brand color, updating the percentage to match inventory, and replacing the collage tiles with your own model, shade, and texture shots.

When to Use This Template

1Ideal for a limited-stock push of a lip plumper, where the 89% progress bar and “last pieces” line create instant urgency.
2Great for showcasing product proof points in one frame—application shot, lip finish close-up, and gel texture—without feeling cluttered.
3Perfect for drops of new shades or reformulations: swap the collage tiles to show shade swatches, packaging variations, and on-lip results.
4Works well for retargeting product viewers in MOF campaigns, using scarcity to convert those already considering a purchase.

Marketing Strategy

This template converts because it combines aspiration with a clear scarcity signal. The highlighted headline frames the product as a must-have, while the 89% progress bar and “Last pieces left in stock!” provide a concrete, easy-to-grasp reason to act now—reducing procrastination. For a product-aware audience in the MOF consideration stage, the collage delivers the exact reassurance they seek: how it looks on lips (close-up gloss finish), how it’s used (application shot), and how it feels/works (gel texture cue). The centered overlapping packshot anchors brand recall and keeps attention on the item being sold. Overall, it follows best practices for mobile ads: strong top-line message, quick scannability, and proof-focused imagery that supports an immediate Shop Now decision.

ConsiderationProduct AwareLip ProductProduct PackshotBeauty ModelDesireScarcityAspiration

Best For

Beauty shoppers—especially women 18–35—who already know what lip plumpers do and want a glossy, fuller-lip look without invasive procedures. They respond to clean, premium visuals, quick proof (on-lip close-up + texture), and a strong stock-pressure nudge to buy now rather than later.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the 89% bar value with your live inventory or campaign urgency metric; keep the bar long and near-full to preserve the “almost gone” effect.
✓Swap the pink highlight color to your brand accent, but maintain high contrast against the white background for instant headline scanning.
✓Use the bottom-right tile for your strongest on-lip result (macro shine/volume); this is the proof image users scrutinize most.
✓Turn the bottom-left texture tile into your hero ingredient/texture (e.g., hyaluronic gel, peptide serum) to reinforce ‘naturally’ claims visually.
✓If you have multiple shades, change the top-right pocket tile to a shade lineup or swatches to signal variety without adding more text.

Use this template

Free — No credit card required