What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical editorial-style ad with bold headline and two stacked before-after brow close-ups on a white page and black header

Eyebrow Growth Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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About This Template

This 9:16 Story template is designed for an eyebrow growth serum or brow-enhancing routine, presented as a magazine-style feature to feel credible and “editorial.” A black header bar with a publication name and menu icon frames a bold, oversized headline promising fuller brows in 8 weeks, followed by a short subhead that challenges microblading as the only solution. The lower half is dominated by a clean before/after split image of a model’s brow area, making the transformation the hero and keeping the message instantly scannable. The creative leverages curiosity and transformation—ideal for top‑of‑funnel audiences who are unaware but dissatisfied with sparse brows. The time-bound claim (“8 weeks”) sets a clear expectation and motivates saving or clicking to learn the method. Brands can easily customize by swapping the “publication” name for their brand or a campaign series title, replacing the byline with a dermatologist/artist credential, and updating the before/after photos to match shade, brow style, and target demographic while maintaining the editorial typography for trust.

When to Use This Template

1Ideal for eyebrow serum launches where you need instant credibility—this editorial headline plus before/after visual explains the promise at a glance.
2Great for prospecting campaigns to people considering microblading; the subhead positions your product as a non-invasive alternative worth exploring.
3Perfect for “8-week challenge” style promotions: pair this template with a simple routine checklist on the landing page to convert curiosity into leads.
4Works well for retargeting viewers who watched brow content or saved makeup posts, using the same model crop to make results unmistakable on mobile.

Marketing Strategy

This template works because it borrows the visual language of a trusted magazine page—black masthead, large headline, and byline—so an unaware audience treats the claim as informative rather than salesy. The main trigger is transformation: a clear before/after stack makes the benefit instantly verifiable on mobile. “In just 8 weeks” adds a concrete, believable timeline that reduces uncertainty and encourages a low-commitment click to learn the routine. It’s particularly effective at top-of-funnel because it reframes the problem (sparse brows) and introduces a non-invasive alternative to microblading, creating curiosity and aspiration without requiring prior brand familiarity. The design follows best practices: one dominant headline, minimal supporting copy, and a single visual proof point that carries the message.

AwarenessUnawareEyebrow GroomingBefore AfterBeauty RoutineCuriosityTransformationAspiration

Best For

Designed for beauty shoppers (primarily women 18–40) who feel their brows are sparse from over-plucking, postpartum changes, or stress and want a non-invasive solution. They respond to clear timelines, visible results, and “expert” framing, and typically research on Instagram before buying.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “Cosmetic Times” masthead with your brand name or a campaign series label (e.g., “Brow Lab Journal”) to keep the editorial credibility while staying on-brand.
✓Swap the subhead to address your specific objection (postpartum thinning, over-plucking, alopecia) while keeping the “not the only way” contrast structure.
✓Use a consistent crop and lighting for the two brow images; this stacked layout amplifies perceived authenticity when the angle matches perfectly.
✓Add a small badge near the headline (e.g., “Derm-tested” or “Peptide Complex”)—keep it subtle so the before/after remains the hero.
✓If your brand uses color, tint the top header bar with your signature shade while keeping the body background white for the magazine feel.

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Free — No credit card required