What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical split before-and-after face close-up with white quote card and black skincare device product shot on lower right

Skincare Laser Device Before & After Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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About This Template

This 9:16 Story template is designed for a premium at-home skincare laser device and leads with a striking before/after facial close-up. The image is split vertically to spotlight texture, redness, and fine-line improvement, making the transformation instantly legible in a fast-scroll environment. A clean, editorial quote card sits across the lower third, pairing a serif brand header with bold, modern sans-serif copy to mimic luxury magazine layouts. The product shot overlaps the card for depth and immediate product association. Strategically, the creative blends transformation (before/after proof), authority (publication-style endorsement), and aspiration (polished, high-end aesthetic). It fits top-of-funnel awareness for “unaware” audiences by communicating outcome first, then anchoring credibility with an expert-like quote treatment. Brands can customize by swapping the endorsement source, updating the headline to the primary benefit (wrinkles, texture, blemishes), and recoloring the accent ring to match brand cues while keeping the editorial white card for clarity and trust.

When to Use This Template

1Ideal for introducing a new at-home laser/LED skincare device, where the split before/after instantly communicates visible skin improvement.
2Perfect for authority-led prospecting campaigns: the editorial quote block makes a third-party endorsement feel credible and premium.
3Strong for retargeting users who engaged with skincare content but haven’t chosen a device yet—product shot + proof reduces hesitation quickly.
4Great for dermatologist- or clinic-adjacent brands launching a consumer device, since the layout reads like clinical results presented in a luxury way.

Marketing Strategy

This template works because it leads with the strongest TOF asset for an unaware audience: a clear before/after result that can be understood in under a second. The transformation trigger reduces skepticism by letting viewers “see” texture and fine-line changes rather than imagining them. The editorial quote block adds authority—styled like a magazine pull-quote—to transfer trust to the device without heavy technical explanation. The overlapping product shot ties the proof to a single hero item, preventing attribution confusion. Clean typography and a white card improve readability on Stories and signal premium positioning, making the higher price point feel justified while inviting viewers to discover more.

AwarenessUnawareSkincare DeviceBefore After ResultsFacial TreatmentTransformationAspirationAuthority

Best For

Designed for skincare-focused consumers seeking visible improvement in texture, redness, and fine lines, especially those considering premium at-home devices. It appeals to shoppers who rely on credible endorsements and want proof before investing in higher-priced beauty tech.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the quote source with your strongest proof point (dermatologist, award, publication) and keep it in the lower-third card to preserve editorial credibility.
✓Swap the left/right images with your most dramatic, realistic improvement—ensure both photos match angle and lighting so the split reads as authentic.
✓Match the small accent color on the device base (or underline) to your brand color; keep the card white to maintain contrast and legibility.
✓If your device targets a specific concern, rewrite the headline to name it (e.g., “texture,” “wrinkles,” “blemishes”) while keeping the short, punchy quote format.
✓Crop your product shot so it slightly overlaps the card edge; this depth cue is key to making the layout feel premium and not flat.

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Free — No credit card required