What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Teal header with “Liquid Brow Lamination Gel,” three-row before/after brow close-ups, and a spoolie wand product shot at bottom.

Brow Lamination Gel Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built for a brow lamination gel and uses a clear before/after comparison to sell results fast. The top header sits on a teal block with a clean serif product name, instantly framing the offer as premium yet simple. The main body is a three-row grid of close-up eye-and-brow photos split down the middle, showing “COARSE,” “SPARSE,” and “FULL” brow types—an effective segmentation tactic that makes the product feel relevant to multiple pain points in one glance. A minimal “BEFORE / AFTER” line anchors the transformation claim, while the bottom product shot (mascara-style spoolie wand) provides an immediate solution cue and improves product recognition. Strategically, this creative sits in mid-funnel consideration: it assumes viewers are solution-aware and focuses on proof, not education. The transformation trigger sparks curiosity (“Will this work for my brows?”) and aspiration (“polished, lifted brows”), helping reduce skepticism. Brands can customize by swapping the brow-type labels, adding key benefits (hold time, flake-free), and aligning the teal header with their signature color while keeping the split layout for credibility.

When to Use This Template

1Ideal for a brow gel relaunch or “improved formula” announcement, using the three-row before/after to prove performance instantly.
2Perfect for retargeting shoppers who viewed brow products: the “coarse/sparse/full” labels mirror common objections and increase relevance.
3Great for marketplaces or DTC landing-page traffic campaigns where the spoolie product shot helps users recognize the exact item they’ll receive.
4Useful for testing different audience segments by swapping the row labels to match your customer data (e.g., “thin tails,” “unruly,” “patchy”).

Marketing Strategy

This template converts because it leverages the transformation trigger in the fastest possible way: side-by-side before/after close-ups with a clear center divider. For a solution-aware audience, that visual proof answers the primary question (“Will it change my brows?”) without extra explanation, making it ideal for mid-funnel consideration and retargeting. The “coarse / sparse / full” labels are a smart personalization proxy—viewers immediately self-identify and feel the product is made for their specific brow type, reducing perceived risk. The teal premium header and clean typography add trust, while the spoolie shot at the bottom anchors the promise to a tangible tool, improving product recognition and lowering friction to a Shop Now click.

ConsiderationSolution AwareBrow GroomingBefore AfterBeauty ToolTransformationAspirationCuriosity

Best For

Designed for beauty shoppers—especially women 18–40—who want fuller, more lifted brows without salon appointments. It suits buyers who compare results visually, are active on Stories, and respond to quick proof over long explanations, including makeup minimalists looking for a one-step grooming tool.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “COARSE / SPARSE / FULL” with your top 3 customer pain points (e.g., “patchy tails,” “unruly,” “thin”) to increase self-identification.
✓Add a short benefit line under the main title in the teal header (e.g., “24h hold • no flakes”)—keep it small to preserve the proof-first layout.
✓Swap the bottom product shot with your exact wand/packaging and keep it on a clean white area to maintain the clinical, credible feel.
✓If your brand uses bolder colors, change the teal header only; keep the photo grid neutral so the before/after remains the hero.
✓Localize the “BEFORE / AFTER” labels and consider adding a tiny disclaimer line (“results may vary”) beneath them for ad policy safety.

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Free — No credit card required