What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

White Story ad with “Learn to love your hair again”, three boxes showing trimmer and cap with red X, product bottle with green check.

Hair Loss Treatment Choice Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a hair-loss solution (topical treatment/foam) using a simple “don’t do this / do this” comparison. A large, elegant serif headline (“Learn to love your hair again”) anchors the top on a clean white background, creating an immediate, premium-care feel. Below, three boxed visuals present alternatives: a trimmer labeled “Shave it” with a red X, a cap labeled “Hide it” with a red X, and a minimal white product bottle labeled with a green check—clearly positioning the brand as the confident, modern choice. The layout is highly scannable: minimal copy, strong iconography (X vs check), and centered CTA text (“Start your visit today”) plus a brand wordmark at the bottom. Strategically, this is top-of-funnel awareness for “unaware” audiences: it sparks curiosity and reframes common coping behaviors as inferior, leveraging transformation and confidence triggers without needing dense claims. Customize by swapping the product packshot, updating the three comparison items to match your market (e.g., concealer fibers vs serum), and adjusting the CTA to “Get a plan” or “Take the quiz.”

When to Use This Template

1Ideal for hair-loss brands that want to reframe “shave or hide” coping behaviors and introduce a treatment as the smarter third option in a single glance.
2Great for directing cold audiences to an online consultation flow; the CTA “Start your visit today” aligns with quiz/assessment funnels.
3Works well for product launches where the packshot needs to be the hero, supported by simple decision cues (red X vs green check).
4Perfect for A/B tests of messaging: swap the top headline to emphasize confidence, regrowth timelines, or scalp health while keeping the same comparison structure.

Marketing Strategy

This creative works because it turns a complex hair-loss decision into a fast, visual choice. The red X marks on “Shave it” and “Hide it” trigger curiosity and mild discomfort (those are coping behaviors), while the green check on the product provides an easy path to regain control and confidence. For top-of-funnel awareness and an “unaware” audience, the template avoids heavy medical claims and instead reframes the problem: you don’t need to give up or cover up—there’s a modern alternative. Best-practice wise, the design uses high-contrast iconography, a premium headline, and a single, low-friction CTA that fits consultation or quiz flows. The clean whitespace and centered hierarchy ensure readability on mobile and make the packshot feel trustworthy, which is critical in beauty/cosmetic treatment advertising.

AwarenessUnawareHair CareProduct PackshotBefore After ComparisonTransformationConfidenceCuriosity

Best For

Designed for men experiencing early-to-moderate hair thinning who are currently relying on quick fixes like shaving or wearing hats. It also fits busy professionals who prefer a guided, low-friction online visit before buying. The clean aesthetic appeals to shoppers who want a discreet, clinical-feeling solution rather than a flashy beauty ad.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the three comparison images with the most common “quick fixes” in your niche (e.g., hair fibers, hat, styling spray) to make the X/✓ logic instantly relatable.
✓Keep the X and check colors consistent with your brand, but preserve the red-vs-green contrast so the decision cue remains unmistakable.
✓Swap the product box on the right for a brighter, shadowed packshot; this template relies on the right panel feeling like the ‘solution’ spotlight.
✓Rewrite the top headline in the same serif style for a premium tone (e.g., “Feel confident in photos again”) while keeping it to 6–8 words for Story readability.
✓Change the CTA line to match your funnel step (“Take the hair quiz”, “Get your plan”, “Book a consult”) and keep it centered above the logo for balance.

Use this template

Free — No credit card required