What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Pink split before/after Story ad with centered silver lip plumper tube, top white headline box, and bottom BOGO offer bar

Lip Plumper Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a lip-plumping beauty tool or lip-enhancing cosmetic, using a clear before/after comparison to make the promise instantly believable. The layout is a clean split-screen: “BEFORE” on the left and “AFTER” on the right, with a centered metallic product tube acting as a visual divider and brand anchor. A soft pink gradient background keeps the look feminine and aspirational, while the bold headline panel at the top highlights one key word in pink (“results”) to cue transformation at a glance. The bottom banner pushes a simple, high-impact offer (“BUY 1 GET 1 FREE”), ideal for mid‑funnel consideration where shoppers already understand the product category but need proof and a nudge to convert. This design works because it combines curiosity (what changed?), aspiration (fuller, natural lips), and a concrete incentive. Brands can customize by swapping the model imagery, adjusting the accent color to match packaging, and replacing the offer line with a bundle, limited drop, or shade callout.

When to Use This Template

1Perfect for a lip plumper product page retargeting Story, where the before/after split answers skepticism fast and reduces decision friction.
2Ideal for a BOGO campaign: the bottom black offer bar is already formatted to make the deal the strongest visual cue after the transformation.
3Great for testing different ‘after’ outcomes (subtle vs dramatic) by swapping the right-side image while keeping the same headline for consistent A/B comparisons.
4Works well for influencer-style creative: replace the faces with UGC portraits and keep the centered product to maintain brand recall.

Marketing Strategy

This template converts in the consideration stage by pairing transformation proof with a simple incentive. The split “Before/After” structure answers the core objection—“Will it actually work on me?”—using an instantly readable visual comparison, which is especially persuasive for beauty outcomes like lip volume. Highlighting “results” in a contrasting pink accent directs attention to the benefit while keeping the claim framed as observation rather than hype. The centered product shot strengthens attribution so the viewer links the change to the item, not just makeup styling. The BOGO message at the bottom adds a low-friction reason to act now, reducing perceived risk and encouraging gifting or backup purchases. Overall, it matches product-aware audiences: they already understand lip plumpers, so the creative focuses on proof, clarity, and an easy-to-justify deal.

ConsiderationProduct AwareBeauty ToolBefore AfterLip EnhancementTransformationCuriosityAspiration

Best For

Beauty shoppers—primarily women—who want fuller, natural-looking lips without complicated routines. They scroll Stories looking for fast proof, compare results, and respond strongly to bundle deals and limited promotions from accessible-to-premium cosmetic brands.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the split down the middle and place your product exactly on the seam—this makes the item the ‘cause’ of the before/after change.
✓Swap the pink highlight color to match your packaging accent; keep it limited to one keyword in the headline for maximum punch.
✓Replace “BUY 1 GET 1 FREE” with your strongest offer format (bundle price, limited-time % off) but keep it in the bottom black bar for contrast and readability.
✓Use real customer selfies for the before/after panels; crop consistently at eyes-to-chin so the lip change remains the focal point.
✓If your brand has multiple shades, add a small shade name under each face (left/right) without cluttering the central product column.

Use this template

Free — No credit card required