What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Pink Story ad with BOGO badge, “Plump in a swipe” headline, and before/after lip close-ups plus lip gloss product shot.

Lip Plumper Before & After Offer Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built to sell a lip plumper gloss with an immediate, visual transformation. A soft blush-pink background keeps the vibe feminine and clean, while the hot‑pink pill badge (“BUY 1 GET 1 FREE”) delivers a high-contrast promo hook at the top. The headline “Plump in a swipe” is large and punchy, followed by a supportive subline and three benefit callouts (instant plump, hydrates & smooths, long‑lasting moisture) that reduce skepticism. The centerpiece is a clear BEFORE/AFTER split close‑up of lips, using a horizontal divider to make the change unmistakable at a glance. A sleek product shot anchored bottom-right ties the result to the item being sold. Strategically, this creative sits perfectly in mid‑funnel consideration for solution‑aware shoppers: they already want fuller, glossier lips and need proof plus a compelling reason to buy now. Swap in your shade name, add your brand font, adjust the offer text, and replace the lip photos with your own model results to match different beauty brands or price points.

When to Use This Template

1Ideal for promoting a lip plumper with measurable results—the bold BEFORE/AFTER panel communicates the benefit in under a second.
2Perfect for BOGO or bundle campaigns (e.g., two shades, day + night gloss), with the top badge doing the heavy lifting on value perception.
3Great for retargeting visitors who viewed your lip products: the benefit icons plus close-up proof help convert high-intent traffic.
4Useful for launching a new glossy finish or “hydrating plump” formula, since the three micro-benefits explain why it’s different.

Marketing Strategy

This template converts because it stacks three persuasion levers that matter in beauty consideration: transformation, clarity, and value. The before/after split provides concrete visual evidence of a fuller, glossier finish—an immediate credibility boost for solution‑aware shoppers comparing options. The three short benefit callouts translate the look into functional reasons to believe (plumps, hydrates, long-lasting), reducing perceived risk without long copy. Finally, the high-contrast BOGO badge adds a strong economic incentive that nudges fence-sitters toward purchase now. In a mid‑funnel context, this is best practice: lead with outcome proof, support with simple claims, and close with an offer that feels too good to ignore—especially in a fast-scrolling Story environment.

ConsiderationSolution AwareLip GlossBefore After ResultsMakeup ApplicationTransformationBeauty EnhancementCuriosity

Best For

Designed for beauty shoppers—primarily women 18–34—who want fuller-looking, glossy lips without invasive treatments. They respond to quick visual proof, simple benefit claims, and high-value offers like BOGO when choosing between similar glosses.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok5/5Pinterest4/5

How to Customize

✓Replace the BEFORE/AFTER lip photos with your own model shots taken at the same angle and lighting—this layout relies on consistency to make the change believable.
✓Keep the top promo badge as a rounded pill; swap the hot-pink color to your brand accent, but preserve high contrast against the pale background.
✓Edit the three benefit callouts to match your formula claims (e.g., “no sting”, “peptide plump”, “hyaluronic hydration”) while keeping them to 2–4 words each for readability.
✓Swap the bottom-right product render with your exact packaging; align it to overlap the before/after card slightly to create depth and draw the eye to the SKU.
✓If you sell multiple shades, add a small shade label under the product shot (e.g., “Rosy Nude”) instead of adding more text blocks.

Use this template

Free — No credit card required