What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Hair Growth Shampoo Curiosity Popup Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a men’s hair-growth shampoo/cleanser by framing it like an iOS-style AirDrop notification—an instant pattern interrupt built for TOF awareness. The background is a steamy, shower lifestyle photo of a male model holding a tall white bottle labeled “Growth Accelerator,” with water droplets adding freshness and realism. Over it sits a rounded white “popup” card with bold headline hierarchy (“AirDrop” at the top, short message in the middle) and two CTA-style buttons (“Decline” / “Accept”) that mimic a native interface, making the ad feel familiar and clickable even as a static image. The palette is clean and minimal (white UI, soft greys, warm skin tones), positioning the product as premium and straightforward. Psychologically, it uses curiosity (“would like to share simple hair loss prevention”) plus self-improvement aspiration, pulling in unaware viewers who haven’t been actively shopping for hair-loss solutions. Brands can easily swap the product name, the popup text, and the button labels to match benefits like thicker hair, scalp detox, or post-gym refresh while keeping the same high-contrast UI concept.

When to Use This Template

1Ideal for launching a new men’s hair-loss prevention line—this “AirDrop” popup hook stops the thumb and delivers the benefit in one sentence.
2Perfect for shower-routine positioning: the wet, steamy background visually proves “in-use” credibility without needing extra claims.
3Great for top-of-funnel prospecting audiences who aren’t searching for hair-loss solutions yet; the curiosity message invites engagement.
4Useful for A/B testing benefits: swap the popup copy to test ‘less shedding’, ‘thicker look’, or ‘scalp detox’ while keeping the same layout.

Marketing Strategy

This creative works because it uses a familiar smartphone UI pattern (the AirDrop-style popup) as a pattern interrupt—viewers instantly understand the structure and instinctively “resolve” the choice. That boosts attention and message retention at the top of the funnel, especially for an unaware audience that isn’t actively shopping for hair-loss products. The line “simple hair loss prevention” lowers perceived effort and risk, aligning with self-improvement motivation without overwhelming with science. The in-shower lifestyle shot provides contextual proof: the product belongs in a daily routine, not a medical process. Clean whites and minimal typography signal premium grooming, while the Accept/Decline buttons create micro-commitment—mentally moving users from passive scrolling to considering the option, which is exactly the goal for TOF awareness ads.

AwarenessUnawareHaircare ProductShower RoutineMale GroomingCuriosityAspirationSelf Improvement

Best For

Designed for men who care about grooming and are starting to notice thinning or increased shedding, but aren’t ready for a complex regimen. It appeals to mobile-first shoppers who respond to clean, premium visuals and simple, actionable promises they can add to their shower routine.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the AirDrop sender line with your brand name and a benefit-specific “would like to share…” message to keep the native-notification illusion.
✓Keep the product bottle oversized in the foreground; if you swap in a smaller pack, add a subtle drop shadow so it stays the focal point.
✓Turn the two buttons into benefit-driven choices (e.g., “Keep Shedding” vs “Grow Stronger”) to increase curiosity while staying on-theme.
✓Match the popup card’s accent color (button text) to your brand color, but keep the card white to preserve the iOS-like credibility.
✓If your product is a serum instead of shampoo, keep the shower background but add a small caption like “post-shower leave-in” in the popup body line.

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Free — No credit card required