What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Warm taupe Story ad with white headline, two before/after hairline photos, and a pink serum bottle with a gold dropper.

Hair Growth Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a clean, vegan hair growth serum and uses a strong transformation promise to move solution-aware shoppers deeper into consideration. The top section features an editorial headline hierarchy: a small all-caps claim (“clean, vegan”), a large serif benefit line, and an italicized emphasis on “thicker, fuller and healthier,” followed by a specific timeframe (“as soon as 90 days”) that adds credibility. Directly beneath, two compact before/after hairline close-ups sit side-by-side, making the outcome instantly scannable on mobile. The bottom half is product-led: an oversized frosted-pink serum bottle with gold vertical branding and a glossy dropper angled across the frame to signal active, premium treatment. A warm taupe-to-rose background keeps the look sophisticated and beauty-forward while letting white typography pop. Brands can easily swap in their own bottle render, adjust the timeframe, and replace the before/after photos while keeping the same high-contrast, proof-first structure.

When to Use This Template

1Ideal for hair-thinning campaigns where you have real progress photos—this side-by-side before/after block makes the result instantly believable on Stories.
2Perfect for positioning a ‘clean & vegan’ scalp serum: the minimalist copy at the top frames the formula benefits before the eye hits the product hero.
3Great for retargeting website visitors in MOF: the 90-day timeframe and close-up hairline shots answer the “will it work for me?” doubt.
4Works well for premium DTC launches: the oversized bottle and metallic dropper styling support higher price points without needing discounts.

Marketing Strategy

This creative wins by combining transformation + specificity, two triggers that reduce perceived risk in hair-thinning purchases. The side-by-side hairline close-ups provide immediate visual proof, while the “as soon as 90 days” line sets a realistic expectation that feels more trustworthy than instant-result claims. Because the audience is solution-aware and in a mid-funnel consideration mindset, the template prioritizes outcome evidence and formulation positioning (“clean, vegan”) over discounts. The premium product hero (oversized bottle, glossy dropper, warm neutral palette) supports quality cues and encourages users to click for details rather than price-shop. Overall, it follows best practices for Stories: fast readability, clear hierarchy, and a single, focused promise anchored by proof.

ConsiderationSolution AwareHair CareBefore AfterDropper SerumTransformationAspirationCuriosity

Best For

Designed for women and men experiencing early hair thinning who already believe in topical treatments and want proof before committing. It appeals to ingredient-conscious, cruelty-free shoppers who prefer premium-looking beauty brands and are willing to follow a 60–90 day routine if the results feel credible.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace the two hairline images with your real user progress shots and keep the same crop/scale so the before/after comparison remains instantly scannable.
✓Swap the “90 days” line for your tested timeline (e.g., 60 or 120) and mirror it in the fine print to maintain trust and compliance.
✓Match the gold dropper accent to your brand color (rose gold, silver, matte black), but keep high contrast against the warm background for a premium feel.
✓Edit the top all-caps claim to your differentiator (e.g., “dermatologist-tested” or “clinically studied”) while keeping it short to preserve the clean hierarchy.
✓If your bottle is not pink, tint the lower background gradient to echo your packaging so the product hero looks integrated, not pasted.

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Free — No credit card required