What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Beige Story ad with GRO Hair Serum headline, stacked before/after hairline photos with white circles, pink dropper bottle and Shop Now button.

Hair Growth Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a hair growth serum and uses a clear before/after comparison to answer the #1 question in hair-loss marketing: “Will it actually work for me?” The layout stacks two close-up hairline photos labeled “BEFORE” and “AFTER,” each highlighted with a clean white circle to direct attention to density changes. A warm beige background and elegant high-contrast serif headline (“GRO Hair Serum”) create a premium, dermatology-adjacent feel, while the pink dropper bottle packshot on the right anchors the offer and improves product recall. The CTA is a centered, muted brick button (“SHOP NOW”) that stands out without breaking the upscale aesthetic. Psychologically, the creative leans on transformation, aspiration, and curiosity—ideal for mid-funnel consideration among solution-aware shoppers comparing products. Customize by swapping the packshot, updating the headline to your hero claim (e.g., “reduces shedding”), and replacing the before/after images with your brand’s real results while keeping the circled focus area for credibility.

When to Use This Template

1Perfect for hair serum retargeting ads where shoppers have already shown interest and need proof via a clear hairline transformation.
2Ideal for showcasing clinical-test or customer-result imagery: the circled highlight makes small changes easy to notice on mobile screens.
3Great for premium DTC beauty launches that want an upscale look—beige tones and serif typography signal “high-end” rather than “discount.”
4Works well for product-page traffic campaigns: the packshot plus “Shop Now” button makes the next step obvious without heavy copy.

Marketing Strategy

This template works because it pairs a simple, high-credibility proof format (before/after) with precise visual guidance (white circles) that reduces cognitive load on small screens. The transformation trigger is instantly understood, satisfying curiosity while supporting aspiration for fuller hair. At a mid-funnel consideration stage, solution-aware audiences are comparing options; the premium typography and warm neutral palette signal quality and safety, helping justify a higher price point. The packshot remains visible beside the results, linking the outcome to the product and improving recall, while the restrained “Shop Now” button creates a clear next step without feeling pushy—an effective best practice for performance creatives in beauty where trust is a barrier.

ConsiderationSolution AwareHair Care SerumBefore After ComparisonProduct PackshotTransformationAspirationCuriosity

Best For

Designed for women and men experiencing thinning at the hairline or increased shedding who are actively researching topical solutions. It resonates with solution-aware shoppers who compare brands, look for visible proof, and prefer a premium, minimalist aesthetic over loud discount messaging.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace the two hairline images with your real before/after shots and keep the same crop so the circled area aligns with the change you want to highlight.
✓Edit the small “OUR BEST SELLING” line into a proof hook like “Clinically tested” or “X users” to strengthen consideration-stage credibility without adding clutter.
✓Match the CTA button color to your brand accent, but keep it slightly muted; the premium feel relies on controlled contrast against the beige background.
✓Swap the bottle to your packshot and maintain right-side placement—this template’s split keeps results and product visible at the same time for better recall.
✓If your claim is specific (e.g., “reduces shedding”), place it as a short subheadline under the main title while keeping generous spacing for a luxury look.

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Free — No credit card required