What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Brow Growth Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is built for a brow growth serum or natural brow-thickening treatment. The design uses a soft blush-pink background with a clean white card centered on the screen, creating a clinical-yet-beauty aesthetic. At the top, a bold contrarian headline (“Microblading is not it.”) instantly sparks curiosity and challenges a common solution, ideal for top-of-funnel awareness audiences who aren’t actively shopping for brow products yet. The core of the layout is a stacked before/after close-up of the eye area, separated by a thin divider, with small black corner labels and an upward arrow that visually “proves” improvement without heavy text. A benefit-driven line at the bottom adds a clear timeframe (“in just 8 weeks”), turning aspiration into a believable promise. Typography is minimal, modern, and high-contrast for fast mobile scanning. Customize by swapping the face crop with your results, replacing the brand name at the bottom, and adjusting the timeframe/claims to match your tested outcomes and compliance requirements.

When to Use This Template

1Ideal for cold-traffic Story ads that introduce a “natural alternative to microblading,” using the contrarian opener to stop the scroll.
2Perfect for retargeting viewers who saved brow content—swap in your strongest before/after pair and keep the 8-week timeframe as a clear expectation.
3Great for launching a brow serum on social: the stacked close-up frames make results readable even on small screens.
4Useful for A/B testing claims (e.g., “6–10 weeks”) because the layout isolates the promise in a single line without redesigning the whole creative.

Marketing Strategy

This template wins in TOF awareness because it targets an “unaware” audience with a pattern-interrupt: dismissing microblading reframes the problem and opens curiosity for a safer, natural option. The stacked before/after close-up acts as the primary persuasion device, leveraging transformation and aspiration—viewers can instantly assess brow density without reading paragraphs. A single, specific timeframe (“8 weeks”) adds believability and sets expectations, reducing skepticism common in beauty growth claims. Minimal typography and high contrast optimize thumb-stopping clarity on mobile Stories, while the clean pink/white palette signals gentleness and self-care rather than harsh “medical” treatment. Overall, it follows best practices: one big hook, one proof asset, one quantified promise—making it easy to understand, remember, and test across audiences.

AwarenessUnawareBefore AfterBeauty ResultFacial Hair GroomingTransformationAspirationCuriosity

Best For

Women and beauty shoppers who feel their brows are thin, sparse, or over-plucked and want a fuller look without semi-permanent procedures. They respond to quick visual proof and prefer “natural” solutions with a clear timeline before committing to purchase.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the two eye-area crops with your highest-clarity before/after shots; keep framing identical to make the change undeniable.
✓Swap the black corner label text (“before”) to “Before”/“After” or add week markers (e.g., “Week 0 / Week 8”) while keeping the small pill style.
✓Adjust the contrarian headline to match your positioning (e.g., “Skip microblading.” or “No needles needed.”) without adding extra lines that crowd the top.
✓Keep the bottom promise to one sentence; change “8 weeks” only if you can support it—this line carries the credibility of the entire ad.
✓Replace the bottom-center brand word with your logo lockup in the same low-ink style so it doesn’t compete with the results panel.

Use this template

Free — No credit card required