What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Pink Story ad with bold headline and two Polaroid frames comparing IPL device photo vs clinic laser, with bullet lists underneath

At-Home Hair Removal Device Comparison Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is built for promoting an at-home IPL/laser hair removal device through a clear “your choice” comparison. A soft blush-pink background keeps the feel beauty-forward and approachable, while the bold black headline at the top stops the scroll immediately. The center uses stacked Polaroid-style frames: a bright lifestyle photo of a woman using a handheld device contrasted with a black-and-white “laser clinic” shot. Under each image, short bullet lists make the value proposition instantly scannable—one-time cost, pain-free comfort, and use-anytime convenience versus expensive, painful appointments. Strategically, this is mid-funnel consideration creative for solution-aware shoppers who already want hair removal but are choosing between clinic sessions and a home device. It leverages convenience, comfort, and cost-savings triggers and reduces decision friction with a side-by-side structure. Brands can easily swap product name, device photo, and bullets to match features, add price/financing, and tailor claims by market rules while keeping the decisive comparison layout intact.

When to Use This Template

1Ideal for an IPL device launch campaign where you need to quickly position “home treatment” versus clinic laser with a clear pro/cons list.
2Perfect for retargeting warm audiences who viewed your device page—this comparison format answers the last-mile objections about pain, cost, and scheduling.
3Great for highlighting a “one-time cost” message during promo periods, because the bullet layout makes savings easy to understand at a glance.
4Useful for marketplace ads (Meta/Pinterest) when your product must stand out among similar devices; the Polaroid collage creates instant differentiation.

Marketing Strategy

This template works because it turns a complex purchase decision into a simple binary choice. For solution-aware audiences in the consideration stage, the side-by-side comparison reduces cognitive load and directly addresses the three highest-friction objections in hair removal: ongoing cost, pain, and time/appointments. The bright lifestyle photo suggests ease and control at home, while the black-and-white “laser” frame subtly cues inconvenience and negativity. Bullet points with small icons increase scanability on mobile and make the benefits feel concrete and verifiable. It aligns with mid-funnel best practices: clear differentiation, objection handling, and value framing without relying on heavy claims. The headline “The choice is yours” reinforces autonomy, which is persuasive for shoppers who want to feel in control of their routine and budget, nudging them to click for details, reviews, and pricing.

ConsiderationSolution AwareHair RemovalAt Home DeviceBody GroomingConvenienceComfortValue

Best For

Designed for women and grooming-conscious shoppers who want long-term hair reduction but dislike the cost, pain, and scheduling of clinic treatments. They compare options before buying and respond well to clear, fact-based benefits presented in a quick, mobile-first format.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the two Polaroid photos with your actual device-in-hand lifestyle shot and a neutral “clinic alternative” visual; keep the top image brighter to preserve the positive/negative contrast.
✓Rewrite the bullets to match your strongest differentiators (e.g., cooling tech, skin tone sensor, cordless use) but keep them to 3 lines for clean Story readability.
✓Swap the small check/X icons with your brand icon set; consistent icon style increases perceived product quality in this comparison layout.
✓Add a subtle price anchor (e.g., “from $X” or “pay in 3”) beneath the at-home card—this template already primes a cost comparison, so price feels natural here.
✓Keep the headline in heavy, high-contrast type; if you change the background color, maintain strong black/white contrast for accessibility on mobile.

Use this template

Free — No credit card required