What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Grey Story ad with two pump bottles, “Secret Hair Hack” headline, and before/after scalp photos labeled oily and balanced

Shampoo & Conditioner Before-After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built to promote a scalp-balancing shampoo and conditioner “system” with clear before/after proof. The layout uses a calm grey background and rounded white frames that feel clinical and trustworthy. Top-left, two pump bottles sit in a product card with a small “your system” label, setting up a routine-based offer. On the right, a large stacked headline (“Secret Hair Hack”) grabs attention, while the subhead highlights authority (“A trichologist developed system…”)—ideal for solution-aware audiences comparing options. The bottom half delivers the conversion driver: two close-up scalp photos labeled “before” and “after,” with simple geometric markers and the words “oily” vs “balanced.” This visual comparison reduces skepticism and makes results easy to understand at a glance—perfect for mid-funnel consideration ads. Customize by swapping the bottle renders, adjusting the year, and replacing the result words with your key benefit (e.g., “flaky → calm,” “flat → volume”). Keep the minimalist typography and consistent framing to maintain the premium, expert-led feel across brands.

When to Use This Template

1Great for promoting a complete shampoo + conditioner routine, since the “your system” label naturally supports bundling and upsells.
2Ideal for oily scalp positioning: the bottom before/after photos make the “oily → balanced” benefit instantly scannable in a Story placement.
3Perfect for expert-led brands (derm/trichology): the authority subhead builds trust for mid-funnel shoppers who need reassurance.
4Useful for retargeting website visitors who viewed hair-care products—swap the subhead with a specific claim and add a stronger Shop Now CTA sticker in your export.
5Works well for marketplace listings or DTC ads where you need to show both packaging and results without clutter.

Marketing Strategy

This creative works because it stacks three high-impact persuasion cues for solution-aware shoppers: transformation, authority, and clarity. The bold “Secret Hair Hack” headline sparks curiosity, while the trichologist claim provides expert validation—reducing perceived risk for a scalp-care purchase. The before/after close-ups translate an invisible problem (oil imbalance) into a visible outcome (“oily” to “balanced”), which is especially effective in the consideration stage where people compare routines and need proof, not education from scratch. The structured frames keep the message clean on mobile, and the “system” label nudges users toward a higher-value bundle rather than a single item—an ad best practice for AOV growth.

ConsiderationSolution AwareHair Care RoutineShampoo ConditionerBefore After ResultsTransformationAuthorityCuriosity

Best For

Designed for people dealing with oily scalp and imbalanced roots who are actively searching for a routine that “fixes the problem,” not just a single product. It fits skincare-minded beauty shoppers who trust expert credentials and want visible proof before purchasing. Best for mobile-first audiences comparing salon, pharmacy, and DTC hair-care systems.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “oily/balanced” labels with your exact claim pair (e.g., “flaky/calm,” “dry/hydrated”) to match the same before-after logic.
✓Swap the blue marker lines with your brand accent color; keep high contrast so the “analysis” overlay stays readable on hair photos.
✓Use a real product duo render (same angle and lighting) to preserve the clinical, expert-led feel of the top product card.
✓Update “2023!” to the current year or change it to a quantified claim (e.g., “in 14 days”) while keeping the multi-line highlight style.
✓If you sell bundles, add a small badge inside the product frame (e.g., “2-step system”) without adding more text blocks elsewhere.

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Free — No credit card required