What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with gray background, blue body wash bottle, small bottle on left, price circle $8, fruit and leaves corners

Scented Body Wash If-You-Like-This Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for promoting a scented body wash with a “if you like this, try this” recommendation angle. The layout is clean and airy: a pale gray background, big blue serif brand header, and two product visuals spaced left-to-right for instant comparison. On the left, a minimalist bottle acts as the “familiar reference”; on the right, a bold cobalt body wash bottle becomes the hero. A circular price badge (“18oz for only $8”) anchors value without clutter. Citrus slices, fig, cedar chips, and green leaves frame the corners, signaling fragrance notes and sensory appeal at a glance. Strategically, this creative suits mid‑funnel consideration for solution-aware shoppers who already buy body wash but want a better scent/profile or better value. Curiosity is triggered by the recommendation mechanic, while the badge provides a concrete reason to switch. It’s easy to customize by swapping the reference product, changing the scent ingredients, and matching the headline color to your brand palette while keeping the strong contrast and comparison structure.

When to Use This Template

1Ideal for introducing a new fragrance variant: the fruit/wood ingredients in the corners instantly communicate scent notes.
2Perfect for conquesting a competitor or “dupe” positioning—use the left bottle as the recognizable alternative and push your hero product on the right.
3Great for value-led promos where a single price point needs to be seen fast; the circular badge keeps the offer readable on mobile.
4Works well for retargeting shoppers who viewed body wash pages: the comparison headline reduces friction and encourages switching.

Marketing Strategy

This template wins by combining sensory appeal with an easy mental shortcut. The ingredient imagery (citrus, fig, wood) primes the viewer to imagine the scent, while the “If you like this / Try this” structure leverages familiarity: people trust recommendations that map from a known product to a better alternative. For mid‑funnel consideration and solution‑aware audiences, the design focuses on comparison rather than education—perfect when shoppers already understand what body wash does and are deciding which one to buy. The circular price badge adds a clear value anchor, reducing perceived risk and making the switch feel rational. Strong blue typography and generous negative space keep the message scannable in a Story placement, following mobile best practices: one headline idea, one hero product, one offer.

ConsiderationSolution AwareBody CareShower UseScented ProductSensory AppealCuriosityValue

Best For

Designed for body-care shoppers who already use mainstream washes and are open to switching for a better scent profile and clear value. It appeals to mobile-first audiences who make quick decisions based on recognizable comparisons, fragrance cues, and a simple price offer.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the left “reference” bottle with a silhouette or a color-matched competitor proxy to keep the comparison clear without overcrowding the layout.
✓Swap the corner ingredients to match your scent notes (e.g., eucalyptus + mint) and keep them confined to corners to preserve the clean center space.
✓Keep the price inside a light gray circle; if changing colors, maintain high contrast between badge text and background for thumb-stop readability.
✓Change “IF YOU LIKE THIS / TRY THIS” to a tighter two-line hook (e.g., “LIKE FRESH CITRUS?” / “TRY FIG + CEDAR”) while keeping the same left/right alignment.
✓If your brand name is shorter, increase letter spacing slightly to retain the premium feel of the large blue header.

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Free — No credit card required