What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story-style editorial ad with bold headline and two stacked eyebrow before-after face close-ups on white background

Eyebrow Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsAwarenessSolution Aware

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About This Template

This Story-format template promotes a non-permanent eyebrow-enhancing solution—ideal for an eyebrow growth serum, brow tint, or styling gel positioned as an alternative to microblading. The design mimics a modern beauty editorial page: a deep slate-blue header bar with simple navigation lines, followed by an oversized, bold headline and a short subhead that sets up a clear contrast (“permanent” vs. “this”). The lower half is dedicated to a clean before/after comparison using two stacked facial close-ups separated by a crisp white divider, making the transformation easy to scan on mobile. Strategically, this creative leans on curiosity and transformation at TOF awareness: it hooks with a provocative statement, then immediately substantiates the claim with visual proof. The minimal color palette, generous white space, and newspaper-style typography build trust and reduce “too-good-to-be-true” skepticism—especially important for audiences frustrated by sparse, uneven brows. Customize by swapping the headline to match your key objection, replacing the photos with your own results, and adding a small brand lockup and CTA button near the fold without disrupting the editorial credibility.

When to Use This Template

1Ideal for introducing a brow serum as a “microblading alternative,” using the bold headline to stop scroll and the stacked photos to prove results fast.
2Perfect for prospecting campaigns targeting people with sparse or uneven brows—this editorial look feels informative rather than salesy.
3Great for retargeting viewers who clicked an educational post: swap the subhead to highlight timeframe (e.g., “in 14 days”) and add a small CTA.
4Works for salon services like brow lamination or tinting when you replace the copy to address commitment and upkeep, while keeping the same before/after proof.

Marketing Strategy

This template converts attention into interest by pairing a contrarian hook (“Microblading is permanent. This isn’t…”) with immediate visual validation. The curiosity trigger stops the scroll, while the stacked before/after close-ups deliver proof in under a second—crucial for mobile Story placements. Because the audience is solution-aware and weighing alternatives, the message focuses on a key objection (permanence/commitment) rather than explaining the category from scratch. The clean, editorial layout signals credibility: lots of white space, a restrained palette, and large, newspaper-like typography reduce the “overly salesy” vibe that often causes skepticism in beauty claims. In a TOF awareness context, this is best practice—lead with a simple, high-contrast promise, then let results imagery do the heavy lifting. The format also leaves room to add a subtle CTA for those ready to learn more without breaking the trustworthy, article-like framing.

AwarenessSolution AwareEyebrow GroomingBefore After ResultsFacial CloseupCuriosityTransformationConfidence

Best For

Designed for beauty shoppers—primarily women—who want fuller-looking brows but hesitate to commit to permanent procedures. They compare options, seek visible proof, and respond well to clean, editorial layouts that feel credible and educational on mobile.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the headline with your strongest objection-buster (e.g., “No needles. No downtime.”) while keeping the same two-line rhythm for readability.
✓Use your own before/after shots with matching lighting and crop at the same eye level; the stacked layout amplifies small brow-density changes.
✓Add a small timeframe tag near the divider (e.g., “Day 1” / “Day 14”) to make the transformation feel measurable without adding clutter.
✓Swap the slate header color to your brand primary, but keep it dark to preserve the high-contrast, editorial ‘publication’ feel.
✓Place a compact CTA button under the subhead (not over the photos) so the proof remains uninterrupted.

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