What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Lash Sleep Mask Back in Stock Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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About This Template

This Story-format ad template promotes a contoured sleep mask designed for lash protection, ideal for beauty shoppers who sleep with extensions, lash lifts, or fresh mascara. The design uses a clean white background with a large, close-up lifestyle photo: a woman in profile holding a deep burgundy 3D eye mask to her face, making the product’s raised eye cups immediately understandable. Minimal, modern sans-serif typography keeps the message sharp: a top banner reads “BACK IN STOCK,” while the centered overlay highlights the benefit “The ultimate sleep mask for lash protection.” The lower section adds a simple color/variant grid (black, lilac, burgundy) to reduce purchase friction and support consideration-stage comparisons. A high-contrast black pill CTA (“SHOP NOW”) anchors the conversion step. Psychologically, it combines convenience and self-care with scarcity (restock) and clarity (one hero benefit). Brands can customize by swapping the hero image, updating the benefit line for a specific lash concern, and replacing the variant colors to match their SKU lineup.

When to Use This Template

1Ideal for a restock announcement when a best-selling lash sleep mask returns—"Back in stock" at the top creates instant urgency.
2Perfect for showcasing a functional design feature (raised eye cups) via a close-up lifestyle shot that demonstrates how it sits on the face.
3Great for brands offering multiple colorways: the bottom variant row helps shoppers pick a shade without adding clutter.
4Strong for mid-funnel retargeting of lash extension clients, pairing a single clear benefit with a direct Shop Now CTA.

Marketing Strategy

This creative works because it targets solution-aware shoppers in the consideration stage: they already know sleep can ruin lashes, so the template leads with one specific payoff—“lash protection”—instead of broad branding. The “Back in stock” header adds a scarcity/restock trigger that nudges previously interested visitors to act now. Showing the contoured mask in use (close-up profile) reduces uncertainty by demonstrating the raised eye-cup design, a key functional proof point. The small variant lineup at the bottom supports quick comparison and lowers friction without distracting from the hero benefit. The high-contrast pill CTA follows ecommerce best practices for thumb-stopping clarity in 9:16 placements.

ConsiderationSolution AwareSleep MaskBeauty SleepProduct CloseupComfortSelf CareConvenience

Best For

Beauty-focused shoppers, especially women who invest in lash extensions, lash lifts, or nightly skincare routines and want to avoid crushing lashes while sleeping. They respond to clean, product-forward visuals, quick benefit statements, and easy variant selection before tapping through to purchase.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the burgundy hero mask with your best-selling color to match inventory, but keep the close-up profile angle—it’s what explains the raised eye-cup feature instantly.
✓Swap “lash protection” with a tighter promise (e.g., “protect extensions overnight” or “no crease, no pressure”) while keeping the two-line hierarchy: small qualifier + large benefit.
✓Use the bottom row for real SKU color names (e.g., “Black,” “Lilac,” “Wine”) under each mini image to improve variant clarity without adding new sections.
✓If running retargeting, change the top line to “Restocked today” or “Limited restock” to amplify urgency while staying believable.
✓Match the CTA button color to your brand, but maintain high contrast against the white background for thumb-stopping visibility.

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Free — No credit card required