What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Four-panel Story ad: haircare headline on white, serum bottle in hand, product bottles lineup, scalp before/after close-ups.

Scalp Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built for a scalp serum or hair-thinning treatment and uses a credibility-first, transformation narrative. The layout is a clean four-panel grid: a white copy block with a bold, modern headline (“In 2024, we treat our hair right”), a premium product-in-hand close-up, a secondary product lineup shot, and a clear before/after scalp comparison labeled for instant interpretation. The minimalist typography and strong black dividers keep the design editorial and clinical, while the frosted bottles and neutral gray tones signal “derm-grade” trust. Strategically, it targets solution-aware audiences in the consideration stage: it promises a measurable timeframe (“90 days”) and frames the offer as a structured “3 month protocol,” reducing uncertainty and supporting self-improvement motivation. The before/after proof handles skepticism around regrowth claims, and the product close-ups reinforce authenticity. Brands can customize by swapping the headline, adding a dermatologist quote or key actives, and matching the bottle/label colors to their identity while keeping the high-contrast grid intact for clarity on mobile.

When to Use This Template

1Ideal for promoting a 90-day scalp-serum regimen, where the grid layout makes the timeline claim and proof easy to scan on mobile.
2Perfect for retargeting warm audiences who viewed product pages—before/after panels answer “does it work?” without adding extra text.
3Great for launching a ‘protocol’ bundle (serum + routine), using the multiple product shots to justify premium pricing.
4Useful for clinics/brands that want a clean, derm-inspired aesthetic; the neutral palette supports a science-led positioning.
5Strong for problem-solution storytelling in hair-thinning campaigns, with the scalp close-ups creating immediate relevance.

Marketing Strategy

This template works because it combines transformation proof with a structured plan—two high-trust cues for hair-thinning shoppers. The before/after scalp close-ups trigger the “transformation” and “trust” drivers by making results feel tangible and easy to verify, while the “90 days / 3 month protocol” framing sets expectations and reduces perceived risk (“I know what I’m committing to”). That’s ideal for MOF consideration and solution-aware audiences who already believe serums can help but are skeptical about which brand delivers. The clean, neutral, clinical aesthetic signals seriousness and quality, and the multiple product shots reinforce legitimacy and premium positioning. Best-practice elements include scannable hierarchy, clear labeling, and proof placed directly beside the promise for instant cognitive alignment on mobile.

ConsiderationSolution AwareHaircare ProductScalp SerumBefore AfterTransformationSelf ImprovementTrust

Best For

Designed for people experiencing hair thinning or scalp concerns who are actively researching topical solutions and want proof before committing. Best for skincare-literate, routine-driven shoppers who respond to structured plans and clinical-looking creative. Suitable for audiences comparing brands and looking for a realistic timeframe and visible results.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top-left headline with your key claim (e.g., “Less shedding in 6 weeks”) but keep the large left-aligned font for instant Story readability.
✓Swap the “90 days” line with your exact regimen length and add 1–2 bullet steps (AM/PM use) to reinforce the ‘protocol’ promise without crowding the panel.
✓Update the before/after captions to match your brand style (e.g., “Week 0 / Week 12”) while keeping them in the lower-right corner for consistent scanning.
✓Use your own product-in-hand shot with similar neutral lighting; the close crop and frosted bottle look are what create the premium, clinical feel.
✓If you have clinical stats, add a small badge in the copy panel (e.g., “Clinically tested”)—keep it subtle so the grid remains clean.

Use this template

Free — No credit card required