What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Pink gradient square ad with bold white headline, two framed eye photos labeled Before/After with arrows, and a testimonial text box

Lash Serum Before & After Ad Template - Square

1:1Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This square beauty ad template is built to promote an eyelash growth serum using a clear before-and-after proof format. The left side features a large, bold, all-caps headline (“SEE THE RESULTS FOR YOURSELF!”) in white with a soft drop shadow, designed to stop the scroll instantly. On the right, two stacked close-up eye photos sit inside clean white frames, labeled “Before” and “After” in handwritten script with curved arrow doodles that guide attention through the transformation. A light pink gradient background keeps the look feminine and gentle while still high-contrast enough for mobile feeds. Strategically, this creative leans on transformation and social proof at mid-funnel consideration: viewers already know lash serums exist, and they need evidence and reassurance. The testimonial-style message bubble reinforces authenticity and reduces skepticism. Brands can customize by swapping the photos with real customer results, replacing the headline with a specific claim (e.g., “4 weeks”), and adjusting the pink palette to match brand colors while keeping the white frames for clarity and credibility.

When to Use This Template

1Ideal for a lash serum product page retargeting ad where prospects need proof before purchasing; the before/after frames make results instantly scannable.
2Perfect for influencer whitelisting or UGC-style campaigns: the chat-like testimonial box mirrors the tone of real DMs and comments.
3Great for highlighting a specific program length (e.g., 2–6 weeks) by replacing the headline and adding a small badge near the “After” image.
4Useful for comparing different customer segments (sensitive eyes, post-extensions, postpartum) by swapping the before/after photos while keeping the same structure.

Marketing Strategy

This template works because it turns a high-skepticism promise (lash growth) into a fast, visual claim. The stacked before/after photos create an immediate transformation narrative, while the handwritten labels and arrows simulate a “real” annotation style people associate with authentic user posts. The message-bubble testimonial adds social proof and reduces perceived risk—critical at mid-funnel consideration when prospects are comparing options and looking for reassurance. With a solution-aware audience, the creative doesn’t waste space explaining what a lash serum is; instead it answers the next question: “Does it actually work for someone like me?” The clean white frames and soft pink gradient keep the design beauty-native and credible, improving readability and trust on crowded social feeds.

ConsiderationSolution AwareBefore AfterEye MakeupLash SerumTransformationSocial ProofAspiration

Best For

Designed for beauty shoppers—especially women who love mascara/eye makeup but struggle with sparse, short, or damaged lashes. It suits mobile-first buyers who compare results and rely on real customer proof before trying a new serum, from affordable drugstore options to premium formulations.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the two eye photos with real customer submissions shot at the same angle and lighting; consistency makes the before/after more believable.
✓Swap the “SEE THE RESULTS FOR YOURSELF!” headline with a timeframe-led hook (e.g., “Results in 4 Weeks”) to strengthen consideration intent without adding clutter.
✓Edit the testimonial bubble to include a specific benefit (less fallout, fuller outer corners) and keep it short—this layout rewards punchy, DM-like phrasing.
✓Keep the white photo frames; if you change background color, preserve high contrast so the images read clearly on mobile.
✓Add a small brand mark in the lower-left near the testimonial box; it anchors attribution without competing with the transformation photos.

Use this template

Free — No credit card required