What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical Story ad showing a white quiz screen over a hair lifestyle background, with three boxed answer options and a lavender footer.

Custom Haircare Quiz Personalization Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for personalized haircare brands promoting a quick “answer a few simple questions” quiz. The design mimics a mobile quiz screen placed over a soft, lifestyle background with flowing hair, instantly signaling “this is about you.” A clean white card with a serif headline (“Where would you put your hair on the oily/dry spectrum?”) anchors attention, while three boxed options create a tap-ready, low-friction decision path. The neutral cream tones and subtle lavender footer keep the look premium and gentle, ideal for beauty audiences who want guidance rather than hype. Strategically, the creative uses curiosity and self-improvement triggers: viewers want to discover their hair type and get a tailored routine. It’s perfect for top-of-funnel, unaware users because it educates without demanding a purchase. Brands can customize by swapping the question (curl pattern, damage, color-treated), updating option labels, and adding a stronger CTA button (e.g., “Get my formula”) plus a subscription incentive banner to move users into consideration.

When to Use This Template

1Ideal for driving top-of-funnel traffic to a hair quiz, because the on-screen question format previews exactly what users will do next.
2Perfect for personalized shampoo/conditioner brands introducing customization—swap the oily/dry question with your key diagnostic question to qualify leads fast.
3Great for subscription haircare offers: keep the quiz UI and add a short banner line like “Save 50% when you subscribe” to nudge consideration.
4Works well for retargeting site visitors who didn’t complete the quiz; the three-option layout reduces overwhelm and invites a quick return.

Marketing Strategy

This template converts attention into intent by using personalization as the hook. The visible quiz interface lowers cognitive load: users immediately understand the action (pick an option) and feel progress toward a tailored solution. That taps curiosity (“Which am I?”) and self-improvement (“I can fix my routine”), strong drivers in beauty. It’s well-matched to top-of-funnel, unaware audiences because it doesn’t assume product knowledge or trust yet; it offers diagnosis first, which feels helpful rather than salesy. The calm, premium palette and editorial serif headline build credibility, while the limited set of options prevents choice paralysis. Best practice: preview the exact landing experience (the quiz), so the click feels consistent and reduces drop-off on the next step.

AwarenessUnawareHaircare RoutinePersonalization QuizBeauty LifestyleCuriositySelf ImprovementPersonalization

Best For

Designed for beauty shoppers (especially women 18–40) who feel unsure about their hair type and want guidance before buying. It fits mobile-first audiences who engage with quizzes, personalization, and subscription-friendly routines, and who respond to calm, premium visuals rather than loud discount graphics.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the headline question with your core diagnostic (e.g., “Is your scalp sensitive?”) but keep the same 3-option structure to preserve quick decision-making.
✓Turn the top line into a clear CTA strip (e.g., “Take the 60-second quiz”) using a high-contrast bar like the template’s dark header for instant visibility.
✓Use the lavender footer area as a CTA button label (“Get my routine”)—it’s already positioned like a sticky action zone on mobile.
✓Swap the lifestyle background to match hair texture (curly/coily/straight) so viewers self-identify before reading the text.
✓If promoting subscription savings, add a concise banner under the header (one line max) to avoid crowding the quiz card.

Use this template

Free — No credit card required