What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with bold black headline on white, and stacked before/after close-up lips with a small “Viral on TikTok” badge

Lip Plumper Before & After Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built to promote a lip-plumping beauty product or tool with an immediate, visual proof moment. The top section uses a large, bold question headline (“Still looking for fuller lips?”) on a clean white background, followed by a short promise (“Get fuller lips naturally in just 5 minutes”) that frames the benefit as quick and low-effort. The lower half is a stacked before/after comparison of close-up lips, labeled “before” and “with smoochie,” making the transformation the hero and reducing the need for long copy. Design-wise, it’s minimal and conversion-focused: black sans-serif typography for clarity, warm nude-pink tones in the imagery for a beauty aesthetic, and a small “Viral on TikTok” badge that adds novelty and trend credibility. This creative works best at top-of-funnel awareness for “unaware” users because it leads with a curiosity hook and lets the visual contrast do the persuading. Brands can easily customize by swapping the lip images, adjusting the time claim, and replacing the viral badge with their own proof (UGC mention, dermatologist-tested, or bestseller tag).

When to Use This Template

1Perfect for introducing a new lip-plumping product to cold audiences, with the question headline creating instant curiosity and stopping power.
2Ideal for ‘quick results’ positioning (e.g., 5-minute routine), where the short promise plus before/after removes friction and boosts clicks.
3Great for trend-based campaigns, using the “Viral on TikTok” badge to piggyback on social buzz and increase perceived popularity.
4Useful for A/B testing different claims (natural, tingling, peptide-based) by swapping only the subheadline while keeping the same proof layout.

Marketing Strategy

This template wins attention by pairing a direct question (“Still looking for fuller lips?”) with a simple, time-bound promise, triggering curiosity and aspiration at once. The stacked before/after lip close-ups deliver instant proof, which is crucial for top-of-funnel awareness when viewers are still “unaware” and not actively comparing brands. The minimalist white space keeps cognitive load low, while the warm nude-pink imagery signals beauty relevance and realism. The “Viral on TikTok” badge adds novelty and trend authority, borrowing social validation without needing long testimonials. Best-practice elements here are: a strong hook, one clear benefit, and a single visual mechanism (before/after) that communicates results in under a second—ideal for swipe-driven Story placements.

AwarenessUnawareLip MakeupBefore AfterBeauty TransformationCuriosityAspirationNovelty

Best For

Beauty shoppers who want fuller-looking lips without invasive treatments, especially those influenced by social trends and quick hacks. Designed for mobile-first viewers who make snap judgments and respond to clear, visual proof over technical explanations.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok5/5Pinterest4/5

How to Customize

✓Swap the two lip images with your real customer results and keep the same crop/lighting so the transformation reads clearly at a glance.
✓Replace “in just 5 minutes” with your most defensible time claim (e.g., “after 1 application” or “in 2 weeks”) to match compliance and product type.
✓Turn the “Viral on TikTok” badge into a brand-specific proof tag like “1M+ views,” “Bestseller,” or “Clinically tested” while keeping it small in the top-right corner.
✓Change the bottom label (“with smoochie”) to your product name to avoid confusion and make the ‘after’ state unmistakable.
✓If your brand uses a signature accent color, apply it to the badge background only—keeping the white header maintains the clean, premium feel.

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Free — No credit card required