What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical split ad with “IN” premium razor on beige and “OUT” blue disposable razor on white, minimal text above.

Razor Subscription IN vs OUT Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This Story-format template promotes a razor subscription or refill service by using a crisp “IN vs OUT” comparison that instantly communicates a grooming upgrade. The layout is a clean split-screen: a warm off‑white panel on the left features a premium, textured handle razor; a cool white panel on the right shows a basic disposable razor. Short, minimal copy sits above each product (“Fresh razors every month starting at $4.50” vs “Shaving with an old, dirty razor”), making the value proposition and the pain point readable in a single glance. The restrained typography and generous negative space create a modern, confident feel that fits top-of-funnel awareness for audiences who haven’t considered subscriptions yet. Psychologically, it leverages curiosity (the IN/OUT framing), cleanliness, and the desire to upgrade personal routines without complexity. Brands can customize by swapping product shots, changing the price line to match tiers, and replacing the small footer wordmark with their own—while keeping the high-contrast split that makes the comparison persuasive.

When to Use This Template

1Ideal for introducing a razor subscription to new audiences, using the IN/OUT split to explain the concept without long copy.
2Perfect for price-led acquisition ads: the “starting at $4.50” line anchors affordability while the premium razor shot signals quality.
3Works well for “switch from disposable” campaigns, visually contrasting a sleek handle vs a basic razor to trigger upgrade intent.
4Great for retargeting viewers who browsed grooming products—swap the top lines for “Refills delivered monthly” or “Cancel anytime” to reduce friction.

Marketing Strategy

The IN/OUT framing is a fast pattern interrupt that works especially well at top-of-funnel for unaware audiences: it doesn’t assume they know what a razor subscription is, it simply positions “fresh razors monthly” as the new normal. By pairing a premium product shot with a basic disposable, the template creates an instant quality cue and a cleanliness contrast that taps into the triggers of hygiene and self-upgrade. The short price anchor lowers perceived risk and invites consideration without heavy claims. Best-practice-wise, the design uses strong negative space, a single clear message per side, and a direct visual comparison—helping thumb-stopping clarity in 9:16 placements and making the offer understandable within one glance.

AwarenessUnawareShaving GroomingRazor Product CloseupBefore After ComparisonCuriosityCleanlinessUpgrade

Best For

Designed for men and women who shave regularly and are tired of dull or unhygienic blades, but haven’t explored subscriptions. It suits busy, convenience-driven shoppers who respond to clear comparisons, simple pricing, and a “better routine” promise.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “starting at $4.50” with your entry price or “from €X” and keep it on one line to preserve the minimalist hierarchy.
✓Swap the right-side disposable razor with a close-up of a worn blade or rust spot to intensify the “dirty/dull” pain point while staying on-theme.
✓Use your brand color for the “IN/OUT” labels and match it to the premium razor accents to create a cohesive, high-end look.
✓Keep the split background contrast (warm left/cool right); it’s what makes the comparison readable at Story speed.
✓Add a small CTA at the bottom center (e.g., “Discover plans”) in the same understated style so it doesn’t compete with the comparison.

Use this template

Free — No credit card required