What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad showing eight eyeshadow sticks in different metallic shades, light gray background, dark text box with 15% off offer.

Eyeshadow Stick 15% Off Promo Ad Template - Square

1:1Beauty & CosmeticsDecisionProduct Aware

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Free — No credit card required

About This Template

This square beauty ad template is designed for a multi-shade waterproof eyeshadow stick set, featuring a tight, premium product close-up that instantly communicates color payoff and assortment. Eight cream shadow sticks stand in a row across the canvas, creating a clean “shade lineup” effect that helps shoppers compare tones at a glance. A soft light-gray background keeps the scene minimal while letting metallic finishes (gold, olive, navy, bronze, champagne) pop. The headline block sits on a semi-transparent dark overlay in the lower-left, using bold modern typography to highlight the offer (“Save 15%”) and the product promise (“Viral Waterproof Clean Eyeshadow”). This creative leverages BOF decision triggers—discount, variety, and trendiness—so it works best for audiences already product-aware and ready to choose shades. The layout also supports quick customization: swap the percentage, rename the set (duo/trio/collection), and replace the small vertical side note with your URL or retailer info while keeping the strong product-first composition intact.

When to Use This Template

1Ideal for promoting a limited-time percentage discount on an eyeshadow stick trio, with the “15%” callout carrying the offer without clutter.
2Perfect for showcasing a new shade drop or seasonal color lineup—this row-of-products composition helps shoppers quickly spot their favorite tones.
3Great for retargeting cart or product viewers: the BOF-friendly copy pairs “viral” + “waterproof” with a concrete savings message.
4Useful for retailer/marketplace promos where you need a clean hero image plus a short note for URL or terms on the side.

Marketing Strategy

This template converts at the decision stage by stacking three high-intent triggers in one glance: a clear percentage discount, an assortment cue (multiple sticks lined up), and a trend signal (“viral”). For product-aware audiences, the close-up shade lineup reduces choice friction—viewers can instantly assess color family and finish—while the “waterproof/clean” claim answers common objections without needing long copy. The semi-transparent dark overlay improves readability on a bright product photo, keeping the offer dominant and scannable in feed placements. Best-practice elements include benefit-led naming, a concrete savings figure, and a limited-time message that nudges immediate action without requiring heavy education. Overall, it’s optimized for retargeting and promo bursts where clarity and product visibility drive clicks and shade selection.

DecisionProduct AwareEyeshadow StickMulti Shade SetProduct CloseupDiscountVarietyTrendiness

Best For

Designed for makeup shoppers who already know what an eyeshadow stick is and are comparing shades, finishes, or claims like “waterproof” and “clean.” It resonates with trend-driven beauty buyers who follow viral product recommendations and respond to clear percentage savings. Best for mobile-first audiences shopping fast and selecting a bundle (duo/trio/set) rather than a single shade.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the “15%” with your exact discount or bundle price—keep the number near the start of the headline to preserve scanability.
✓Swap the top-left label (e.g., “BEAUTY NEWS”) with your brand tag or collection name to frame the launch as an editorial pick.
✓Use a real shade lineup photo on a consistent neutral background; the row alignment is key to communicating variety and polish.
✓Update the subline to specify the bundle structure (Trio/Duo/Set) and add 2–3 hero shades by name to guide selection.
✓Replace the vertical side note with your site, retailer, or short T&Cs; the vertical placement keeps compliance details unobtrusive.

Use this template

Free — No credit card required