What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 grid ad with navy headline block, man shaving photo, product flat-lay with razor and tubes, and orange offer text panel

Shaving Kit Value Offer Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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About This Template

This 9:16 Story template is built for men’s grooming brands selling a shaving kit or razor subscription. The design uses a clean 2x2 grid: a bold navy block with an orange, all-caps headline; a close-up lifestyle photo of a man shaving with rich white lather; a countertop product shot featuring razor handle, cartridge pack, and matching tubes; and a high-contrast orange panel that lists the offer details (“Try for $15… Free shipping… Cancel anytime”). The color pairing (navy + safety orange) creates immediate stopping power and makes price/value claims highly scannable on mobile. Strategically, it targets solution-aware shoppers in the consideration stage: they already want a smoother shave and are comparing options. The template leverages convenience (delivered to your door), value (low trial price), and risk reversal (cancel anytime) to reduce purchase friction and address common pain points like irritation, hassle, and high costs. Swap the product photo, adjust the price, and replace the benefit headline to fit any razor, shave gel, or grooming bundle brand while keeping the same high-clarity structure.

When to Use This Template

1Ideal for a razor subscription trial campaign where the right-side offer panel can list price, shipping, and cancellation terms in one glance.
2Perfect for men’s grooming DTC brands retargeting site visitors: the shaving close-up reinforces the core benefit while the product flat-lay proves what’s included.
3Great for promoting a starter bundle (razor + cartridges + shave cream) during a “switch and save” push, using the bold headline to contrast against expensive store brands.
4Works well for pharmacy/retail brands highlighting convenience messaging (“delivered to your door”) without needing long-form explanations.

Marketing Strategy

This template works because it combines a visceral benefit cue (a close-up shaving moment with rich lather) with an immediately legible value stack. For solution-aware prospects in the consideration stage, the “No BS” headline signals clarity and trust, while the orange offer panel reduces decision fatigue by listing price, delivery convenience, free shipping, and an easy exit (“cancel anytime”). Those elements act as risk reversal and friction reducers—key for grooming subscriptions where buyers worry about ongoing commitments and hidden costs. The 2x2 grid is a best-practice mobile layout: one quadrant for the promise, one for real usage, one for what’s included, and one for the terms—making the ad persuasive even when skimmed quickly in Stories placements.

ConsiderationSolution AwareMen GroomingShaving KitBathroom RoutineConvenienceCleanlinessValue

Best For

Men aged 18–40 who shave regularly and want a smoother, less irritating routine without overpaying for store cartridges. They’re mobile-first shoppers who respond to clear pricing, delivery convenience, and low-risk trials when choosing between grooming brands.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the navy/orange contrast, but match the orange panel to your brand accent color—this quadrant is the “offer billboard” and must stay high-contrast.
✓Replace the top-left headline with a specific pain-point payoff (e.g., “Bye razor burn”) in the same stacked, all-caps style to maintain fast readability.
✓Use a real bathroom counter product flat-lay with 3–5 items max; the lower-left quadrant works best when the hero razor is placed diagonally for depth.
✓Edit the right-side list to your strongest friction killers first (trial price, free shipping, cancellation/guarantee), separated by short divider lines for scanning.
✓If you don’t offer subscriptions, swap “cancel anytime” for “30-day guarantee” or “refill reminders” to keep the risk-reversal role of that final line.

Use this template

Free — No credit card required