What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Muted beige Story ad with bold headline, before-and-after model hair photos, benefit text block, and circular bottle packshot.

Hair Growth Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built for a hair growth or thickening treatment (serum, tonic, or scalp spray) and uses a clear before/after transformation to do the heavy lifting in consideration-stage campaigns. The top headline in bold, all-caps typography (“Thicker, Stronger & Healthier Looking”) sets a single, outcome-driven promise, followed by an “Instant Results” subhead that boosts curiosity. The center of the layout is a split portrait with simple “Before” and “After” labels—designed to be understood in seconds while scrolling. A benefit block at the bottom reinforces the claim with supporting ingredient language (“Australian botanicals”) and a small disclaimer line for credibility. The circular product shot anchors brand recall without competing with the transformation. Soft beige and white tones keep the creative premium and approachable, ideal for beauty buyers who want visible proof before purchasing. Swap in your model photos, real results timeline, key actives, and a brand-colored CTA bar to adapt it for indie haircare brands or salon-grade lines.

When to Use This Template

1Ideal for hair-thinning solutions where visual proof matters—replace the portraits with real customer results to lift trust fast.
2Great for “new formula” relaunches: keep the bold top headline and change the bottom benefit block to highlight your hero active(s).
3Perfect for retargeting site visitors at MOF, pairing the before/after with a short disclaimer line to reduce skepticism.
4Works well for salon brands promoting a take-home regimen—use the product circle to show the full routine (shampoo + serum).

Marketing Strategy

This template works because it leads with a transformation trigger: the split before/after instantly communicates the promised outcome without requiring long copy. That’s especially effective for solution-aware audiences with thinning-hair concerns who are already considering products but need credible evidence. The “Instant Results” cue adds curiosity and urgency to keep attention during the first seconds of a Story view, while the bottom benefit/ingredient block provides rational support (what it does + why it works) to reduce skepticism at MOF. The small disclaimer-style line signals compliance and honesty, increasing trust. Visually, the soft neutral palette feels premium and non-aggressive, letting the hair result stay dominant. The circular product shot reinforces brand memory and makes the ad feel shoppable, aligning with best practices: one primary claim, one clear proof device, and a clean hierarchy built for mobile scanning.

ConsiderationSolution AwareHaircare ProductBefore AfterBottle PackagingTransformationBeauty AspirationCuriosity

Best For

Designed for women and men experiencing thinning hair or wanting fuller-looking hair, who compare products and need tangible proof before buying. Best for mobile-first shoppers following beauty creators, haircare brands, or salon pages and willing to try targeted treatments with clear benefits and ingredients.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace “Instant Results” with a realistic timeframe (e.g., “Results in 4–8 weeks”) to boost credibility for regulated claims.
✓Keep the split line centered and use consistent lighting in both photos; mismatched lighting will weaken the before/after proof.
✓Swap the circular product area to show your exact packaging (or a 2–3 step routine) while keeping the circle crop for visual order.
✓Use the bottom text block to highlight 1–2 hero ingredients (biotin, caffeine, rosemary) and add a short, compliant claim line beneath.
✓Change the muted accent bar color to your brand primary, but maintain high contrast so the CTA area reads instantly on mobile.

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Free — No credit card required