What types of creatives work for skincare?

The most effective skincare ads show before/after, key ingredients and product texture. Our templates capture these winning patterns.

How many skincare templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare sector, selected from the world's top brands and updated weekly.

How can I customize skincare templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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9:16 ad with off-white text card saying “78% of Guys Don’t Have a Skincare Routine”, red tick scale, and skincare products at bottom.

Men’s Skincare Routine Statistic Ad Template - Story

9:16SkincareAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a men’s skincare routine or starter kit using a bold, curiosity-led statistic as the hero message. The design places a large off‑white card over a soft, blurred facial background, instantly creating contrast and readability. Oversized high-contrast serif typography (“78% of Guys Don’t Have a Skincare Routine”) anchors the top section, while a clean lower panel introduces the offer (“FREE welcome set”) beside a bundled product shot. A thin vertical scale with red tick marks adds an infographic feel, reinforcing the “data-backed” claim and boosting credibility. Strategically, this is top-of-funnel awareness for an “unaware” audience: the surprising percentage pattern-interrupts, sparks self-identification, and gently nudges viewers toward the minority (“Join the 22%”). Social proof and value are combined—belonging plus a free set—without needing heavy education. It can be customized quickly by swapping the statistic, brand name, product bundle image, and the offer line (free trial, starter kit, discount) while keeping the same editorial, premium look that appeals to modern male grooming buyers.

When to Use This Template

1Ideal for cold-audience prospecting in Instagram Stories, where the big statistic stops the thumb and frames skincare as a common gap for men.
2Perfect for promoting a “free welcome set” or starter kit bundle, with the product lineup placed right next to the offer for instant clarity.
3Great for male grooming brands launching a routine quiz or onboarding flow—swap the bottom line to ‘Take the 60‑sec skin quiz’ while keeping the same hook.
4Works well for retargeting light engagers by replacing the 78% with a benefit stat (e.g., “90% saw smoother skin”) to add reassurance without changing the layout.

Marketing Strategy

This template wins at awareness because it leads with a surprising statistic that creates a pattern interrupt and immediate self-segmentation: viewers either relate (“that’s me”) or feel motivated to be in the better group. The vertical tick-mark scale visually supports the claim, adding a subtle “research/benchmark” cue that increases perceived credibility without needing citations on-screen. It’s tailored to an unaware audience: the message doesn’t assume product knowledge, it reframes skincare as a common, fixable omission. The follow-up line (“Join the 22%”) adds social proof and belonging, while the “FREE welcome set” lowers friction with a high-value, low-risk entry point—ideal for TOF prospecting. Clear product bundling beside the offer answers “what do I get?” instantly, following best practice for mobile Story ads: one hook, one offer, one visual proof.

AwarenessUnawareSkincare RoutineProduct BundleMale GroomingCuriositySocial ProofValue

Best For

Designed for men who don’t currently follow a skincare routine and are skeptical or indifferent toward grooming products. It targets mobile-first shoppers who respond to simple, data-led hooks and prefer low-risk entry offers like free starter kits. Also suitable for partners buying gifts for men, thanks to the clear bundle presentation.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “78%” with your brand’s strongest male-grooming stat (or a benefit stat) and keep it oversized—the hierarchy is the main attention driver.
✓Swap the red tick marks to your accent color, but keep high contrast against the off-white card to preserve the infographic credibility cue.
✓Update the bottom line to match your offer mechanics (free trial, first box free, starter discount) and keep the word “FREE” as the bold focal term.
✓Use a consistent product lineup shot (3–5 items) on the right; this layout relies on a compact bundle to signal value at a glance.
✓If you don’t have a brand name lockup, place your logo where “Geologie” sits to keep the editorial headline area clean and premium.

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Free — No credit card required