What types of creatives work for skincare?

The most effective skincare ads show before/after, key ingredients and product texture. Our templates capture these winning patterns.

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Story ad with close-up model wearing under-eye patches, star rating bar, “Tired of looking tired?” headline, and 1+1 FREE offer banner.

Under-Eye Patches 1+1 Free Ad Template - Story

9:16SkincareAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes under-eye care (gel patches or eye masks) with a confidence-led, results-first message. A full-bleed close-up of a model wearing translucent under-eye patches makes the benefit instantly legible, while the rock-texture background adds a natural, skincare-routine feel. At the top, a green star rating strip (“Excellent 4.6/5”) injects fast social proof, and the bold headline “Tired of looking tired?” frames the pain point for unaware audiences. The secondary line (“Look like you slept for 10 hours.”) translates the promise into a relatable outcome. A rounded “New formula” pill adds novelty, and the clean white bottom band spotlights the offer “1+1 FREE” with “Temporary offer,” creating urgency without clutter. Typography is modern, high-contrast, and easy to read on mobile. Brands can customize by swapping the rating, headline, and offer, and by replacing the model shot with their own patch-on application photo while keeping the same hierarchy for maximum scannability.

When to Use This Template

1Ideal for under-eye patch launches where you need instant clarity: the model wearing patches shows the use case at a glance while the headline calls out tired-looking eyes.
2Great for TOF prospecting to cold audiences: the star rating and “slept 10 hours” benefit communicate credibility and outcome without requiring product education.
3Perfect for promo bursts (BOGO/1+1): the white lower banner isolates the offer so it remains readable even with platform UI overlays.
4Strong for retargeting skincare browsers: swap in a more specific line (dark circles/puffiness) while keeping the same high-contrast hierarchy for quick scanning.

Marketing Strategy

This creative works because it stacks three high-speed decision cues for an unaware, top-of-funnel audience: a relatable pain-point question (“Tired of looking tired?”), immediate product demonstration (patches visibly on the face), and social proof (4.6/5 star rating). The benefit line translates features into a vivid outcome—looking like you slept 10 hours—reducing cognitive load and making the promise memorable. Finally, the 1+1 FREE temporary offer shifts the viewer from passive interest to action by adding value and light urgency without aggressive language. The clean hierarchy (proof at top, promise in the middle, deal at the bottom) follows mobile best practices for Stories, ensuring each message is readable in seconds and survives UI overlays. The “New formula” badge also introduces novelty, a strong trigger for skincare shoppers comparing options.

AwarenessUnawareUnder Eye CareBeauty RoutineBefore After EffectTransformationSelf ImprovementSocial Proof

Best For

Designed for skincare shoppers who feel they look tired due to dark circles or puffiness, especially busy professionals and students seeking fast, visible fixes. It fits mobile-first buyers who respond to quick proof (ratings) and value-driven promos (1+1) before committing to a new routine.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “4.6/5” strip with your real rating and platform source (e.g., “4.7/5 • 2,134 reviews”)—the top placement makes credibility the first thing seen.
✓Keep the close-up patch-on photo; if you swap models, match the same centered framing so the under-eye area stays the focal point behind the headline.
✓Use the bottom white band for the single most important promo (BOGO, bundle, or % off). Avoid adding extra lines—this layout wins via one clear offer.
✓Switch the “New formula” pill to your differentiator (e.g., “Caffeine + Peptides” or “Cooling Hydrogel”) while keeping the rounded white badge for consistent contrast.
✓If your brand color isn’t green, recolor the star strip to your accent color, but maintain strong contrast against the dark hair/background for instant visibility.

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Free — No credit card required