What types of creatives work for skincare?

The most effective skincare ads show before/after, key ingredients and product texture. Our templates capture these winning patterns.

How many skincare templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare sector, selected from the world's top brands and updated weekly.

How can I customize skincare templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Blue gradient Story ad with white headline, two pink patterned under-eye patches, and three ingredient benefit callouts with lines

Eye Mask Best-Selling Claim Ad Template - Story

9:16SkincareConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built to sell under‑eye patches/eye mask treatments using a “best-selling” authority claim plus clear ingredient education. A deep cobalt-to-navy gradient background creates a clinical, premium skincare mood, while two oversized hydrogel patch visuals (with playful pink/red pattern) act as immediate product cues. The typography is clean, modern, and highly legible in white, with a strong headline at the top and three left-aligned feature callouts connected by thin lines and dots—making the benefits scannable in under two seconds. Strategically, it targets solution-aware users in the consideration stage: people already shopping for dark-circle and puffiness fixes but comparing options. The template combines aspiration (“Internet’s Best-Selling”) with curiosity and novelty via specific actives (kojic acid, niacinamide, caffeine) and a tech claim (hydrogel cooling/hydrating). Brands can customize by swapping the patch texture with their own packshot/patch photo, adjusting the three callouts to match hero ingredients, and adding a small logo + CTA button near the bottom for seamless conversion.

When to Use This Template

1Ideal for a mid-funnel retargeting Story ad where shoppers already know under-eye patches and need a clear reason to pick yours (best-seller + actives).
2Perfect for ingredient-led positioning: the three callouts neatly highlight kojic acid/niacinamide, caffeine, and hydrogel tech without feeling text-heavy.
3Great for marketplace or DTC brands that want a premium, clinical look while keeping the product visual front and center.
4Works well for “dark circles & puffiness” campaigns because the benefits are separated into scannable, single-purpose claims.

Marketing Strategy

This creative works because it blends authority and clarity—two high-performing levers for solution-aware shoppers in the consideration (MOF) stage. The “Internet’s Best-Selling” headline functions as a social-proof shortcut, reducing perceived risk when comparing similar under-eye patch options. Immediately underneath, the template answers the next buying questions: “What’s in it?” and “What will it do for me?” by pairing specific actives (kojic acid + niacinamide, caffeine) with single, unambiguous benefits (brightening, de-puffing) and a technology claim (hydrogel cooling/hydration). The clean, clinical blue palette signals trust and efficacy, while the oversized patch visuals keep the product unmistakable in a fast-scrolling Story placement. The structured callouts guide the eye in a logical sequence, supporting quick comprehension and stronger click intent.

ConsiderationSolution AwareEye MaskUnder Eye PatchesSkincare TreatmentNoveltyAspirationCuriosity

Best For

Designed for skincare shoppers (often women and men 18–40) who actively search for solutions to dark circles and puffy eyes and compare formulas before buying. They respond to proof-driven claims and clear actives, preferring brands that look clinical, trustworthy, and modern in social ads.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the patterned patch image with a high-res photo of your actual under-eye patch to maintain the product-first impact of this layout.
✓Keep exactly three callouts and rewrite them as: active ingredient + benefit (max 4–6 words on the benefit line) to preserve the fast-scan structure.
✓If your brand color isn’t blue, swap the gradient but keep a dark-to-mid contrast so the white headline stays ultra-legible.
✓Add a small logo lockup near the top-right and a subtle CTA button at the bottom (e.g., “Discover”) without introducing extra text blocks.
✓Align callout dots precisely to the patch edges; the technical “diagram” feel is a key part of the clinical credibility.

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Free — No credit card required