What types of creatives work for skincare?

The most effective skincare ads show before/after, key ingredients and product texture. Our templates capture these winning patterns.

How many skincare templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare sector, selected from the world's top brands and updated weekly.

How can I customize skincare templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square skincare ad with bold black headline, before-after eye close-up split, tilted “Improved formula” badge, and “1+1 FREE” offer.

Under-Eye Cream Before & After Ad Template - Square

1:1SkincareAwarenessUnaware

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Free — No credit card required

About This Template

This square skincare ad template is built to sell an under-eye cream or serum targeting dark circles and tired-looking eyes. A bold, oversized headline (“Tired of looking tired?”) grabs attention immediately, followed by a clear benefit line that translates the promise into a relatable outcome (“Look like you slept for 10 hours.”). The center of the layout uses a clean before/after close-up of the eye area split down the middle, creating instant visual proof and curiosity. A tilted black badge (“Improved formula”) adds a novelty cue and signals product iteration without crowding the design. The bottom section anchors the offer with a large “1+1 FREE” and a smaller “Temporary offer,” combining value-deal and light urgency—ideal for top-of-funnel audiences who don’t yet know the brand but recognize the problem. The minimalist white background and modern sans-serif typography keep the message clinical and trustworthy. Customize by swapping the brand name, updating the badge text (e.g., “Derm-tested”), and replacing the offer with your promo structure while keeping the before/after crop consistent for credibility.

When to Use This Template

1Ideal for a top-of-funnel cold audience campaign for an under-eye product, where the problem-first headline quickly qualifies scrollers.
2Perfect for announcing a formula update or reformulation—swap the badge copy to highlight a key improvement (e.g., “New caffeine + peptides”).
3Great for value-driven promotions (BOGO/1+1) in paid social, since the offer is separated at the bottom and stays readable on mobile.
4Useful for retargeting visitors who viewed the product page: keep the before/after image and replace “Temporary offer” with an end date or code for faster conversion.

Marketing Strategy

This template works because it leads with a high-identification problem statement (“Tired of looking tired?”), instantly qualifying users who already feel self-conscious about dark circles. The central before/after split delivers rapid, low-effort proof—an effective curiosity and transformation trigger at top-of-funnel, where the audience is often unaware of the brand and needs a visual reason to keep reading. The tilted “Improved formula” badge adds a novelty cue and reduces skepticism by implying refinement and ongoing product development. Finally, the oversized “1+1 FREE” reframes the first purchase as a low-risk trial with added value, a best-practice for cold traffic skincare offers. Clean white space and modern typography keep the message credible and clinical, helping the claim feel more trustworthy while staying highly scannable on mobile feeds.

AwarenessUnawareUnder Eye CareBefore AfterFace CloseupTransformationCuriosityValue Deal

Best For

Designed for women and men 20–45 who feel they look exhausted due to dark circles, late nights, stress, or screen-heavy routines. It appeals to practical shoppers who want visible results quickly and are motivated by a clear value deal (1+1) before committing to a new brand.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5 LinkedIn4/5

How to Customize

✓Replace “Improved formula” with your strongest trust cue that fits the small badge (e.g., “Derm-tested” or “Caffeine + peptides”) to keep it punchy.
✓Keep the before/after crop tightly focused on the under-eye area; wider face shots reduce the perceived clarity of the transformation.
✓If your promo isn’t BOGO, preserve the same bold numeric structure (e.g., “-30%” or “2 for €X”) so the bottom block remains the value anchor.
✓Swap the subheadline (“Look like you slept for 10 hours.”) for a single, measurable benefit line (e.g., “Visibly brighter in 7 days”) to match your claim policy.
✓Use a brand color accent only on the badge or the offer line; the minimalist white background is key to the clinical, trustworthy feel.

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Free — No credit card required