
This 9:16 Story template is designed to introduce a face-cleansing product lineup with a premium, editorial feel. The left side is dominated by a close-up lifestyle photo of a model washing her face, ...
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This 9:16 Story template is designed to introduce a face-cleansing product lineup with a premium, editorial feel. The left side is dominated by a close-up lifestyle photo of a model washing her face, instantly signaling “fresh, clean skin” without needing technical claims. On the right, a structured white card stacks a short brand promise headline, a pill-shaped “new” style badge, and a clean product strip featuring multiple cleanser SKUs—perfect for showcasing a routine (cleanser, gel, toner, micellar-style step) in one glance. A thin lime-green accent bar and matching button detail add a modern, clinical cue while keeping the palette light and breathable. The strategy fits top-of-funnel awareness for an audience that isn’t actively shopping yet: it sells the feeling of self-care and simplicity (“remove what’s unnecessary, give what you need”) and lowers friction by presenting a curated set rather than a single hero item. Brands can customize by swapping the lifestyle image, translating the headline, and replacing the product lineup with their own regimen while keeping the minimalist grid that reads fast on mobile.
This creative wins because it anchors the message in an instantly understood sensory cue: a wet-skin, in-the-moment cleansing shot that signals freshness and “just cleaned” results. That taps into self-care and cleanliness triggers—highly effective for unaware audiences who aren’t comparing ingredients yet. The right-side editorial card reduces cognitive load: one clear promise, a “new” badge to spark curiosity, and a tidy multi-product lineup that frames the offer as a complete routine rather than a risky single purchase. For TOF awareness, the minimalist design and generous white space keep the ad readable on a fast swipe, while the lime accent subtly codes “dermo/clinical” trust. Showing several SKUs also increases the chance a viewer recognizes a need (makeup removal, gentle wash, balancing step), moving them naturally to tap “discover” for more details.
Designed for skincare shoppers who value a simple, refined routine and are drawn to “clean” aesthetics and gentle cleansing. It appeals especially to mobile-first users who make quick decisions from visuals and prefer seeing the whole regimen before choosing. Best for audiences interested in self-care, fresh skin, and premium-yet-approachable beauty brands.
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