
This 9:16 Story template is built for a prescription-style, tretinoin-powered skincare serum and emphasizes a “personalized formula” promise. The design uses a cool periwinkle-to-lavender palette with...
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This 9:16 Story template is built for a prescription-style, tretinoin-powered skincare serum and emphasizes a “personalized formula” promise. The design uses a cool periwinkle-to-lavender palette with a clean, clinical layout: a bold headline at the top, a rounded white panel for ingredient education, and a large pump-bottle packshot on the right with a subtle shadow for depth. On the left, three stacked benefit bullets (+ ProVitamin B5, + Tretinoin, + Niacinamide) create scannable, MOF-friendly proof points that help solution-aware shoppers compare actives quickly. The soft, rounded shapes and minimal typography keep the ad modern and dermatologist-adjacent without feeling cold. A pill-shaped CTA button (“Get your formula”) anchors the lower-left, reinforcing the personalization trigger and nudging consideration to action. Brands can easily swap the product name, active list, and color accents while keeping the same trust-building structure that works especially well for ingredient-led DTC skincare.
This creative works because it combines a clean clinical look with quick, evidence-style education—ideal for solution-aware users in the consideration stage. The large packshot signals legitimacy and reduces uncertainty about what you’re buying, while the three “+” ingredient callouts act like mini proof points that answer the core question: “What’s in it and what does it do?” The personalization promise (“Your personalized formula”) adds curiosity and perceived relevance, increasing engagement without needing heavy claims. The restrained palette and generous spacing follow skincare best practices: high readability, low visual noise, and a premium, dermatologist-adjacent feel. The CTA aligns with the funnel step (start intake/quiz), converting interest into a low-friction next action rather than demanding an immediate purchase.
Designed for skincare shoppers aged 20–45 who already understand actives and are considering a stronger routine step (tretinoin/retinoid). It fits DTC and tele-derm brands targeting ingredient-savvy buyers who want clear benefits, a clean look, and a guided, personalized path to purchase.
Free — No credit card required