What types of creatives work for skincare?

The most effective skincare ads show before/after, key ingredients and product texture. Our templates capture these winning patterns.

How many skincare templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare sector, selected from the world's top brands and updated weekly.

How can I customize skincare templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with close-up male face, large ivory text card with 82% statistic, and men’s skincare products bottom right

Men’s Eye Cream Curiosity Stat Ad Template - Story

9:16SkincareAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built for men’s skincare—specifically an under‑eye routine (eye cream/eye serum) presented as a starter bundle. The design uses a full-bleed close-up of a male face as the backdrop, then places a large off‑white text card on top with high-contrast black serif typography. The headline leads with a bold statistic (“82% of Guys…”) to spark instant curiosity and self-improvement tension, while a minimalist vertical scale graphic on the right adds a research-like, credible feel. At the bottom, a second card introduces the offer and frames the viewer as part of the “18%,” creating aspiration and identity-based motivation. A clean product lineup is anchored bottom-right for quick product recognition without cluttering the message. Strategically, this works best for top-of-funnel awareness targeting men who weren’t actively shopping for skincare: the stat disrupts scrolling, the problem is specific (eye area), and the “FREE welcome set” callout lowers perceived risk. Swap the brand name, adjust the percentage to match your claim, and replace the bundle image with your own set while keeping the strong typographic hierarchy intact.

When to Use This Template

1Ideal for top-of-funnel men’s grooming campaigns where a surprising statistic is needed to stop the scroll and introduce the under-eye problem fast.
2Perfect for promoting a free trial or “welcome set” offer: the bottom card cleanly isolates the incentive while the product lineup builds trust.
3Works well for retargeting cold engagers who viewed skincare content but didn’t click—swap the stat for a different pain-point metric (dark circles, puffiness, fine lines).
4Great for bundle positioning (cleanser + moisturizer + eye care) because the packshot cluster fits naturally in the bottom-right without crowding the headline.

Marketing Strategy

The template wins attention by leading with a quantified, contrarian-sounding statistic—an immediate curiosity trigger that makes unaware viewers pause and compare themselves. It then converts that tension into aspiration by inviting them to “join the 18%,” reframing skincare as a smart, minority behavior rather than vanity. The clean serif typography and measurement-like scale graphic borrow cues from editorial and research, which increases perceived authority for a men’s grooming audience that often wants “proof” and simplicity. As a top-of-funnel creative, it doesn’t overload with benefits; it names one specific problem area (under-eyes) and pairs it with a low-friction incentive (“FREE welcome set”), reducing risk and making the first step easy. The product cluster anchors credibility and helps viewers instantly understand what they’ll receive.

AwarenessUnawareMens GroomingSkincare RoutineProduct BundleCuriositySelf ImprovementAspiration

Best For

Designed for men 20–45 who are curious about looking more rested and put-together but haven’t built a skincare habit yet. It speaks to pragmatic, results-driven shoppers who respond to data, simple routines, and low-risk starter offers. Also suitable for partners buying grooming gifts when the “free set” hook is featured.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “82%” stat with your brand’s strongest compliant claim; keep the large leading number to preserve scroll-stopping impact.
✓Swap the right-side tick scale color to your brand accent, but keep it minimal—its job is to imply measurement, not decoration.
✓Use a tight face crop that shows the eye area clearly; this background choice makes the under-eye message feel personal and specific.
✓Update the bottom card to feature your exact incentive (free sample, starter kit, first order credit) and mirror the word “FREE” in bold for clarity.
✓Rebuild the product cluster as a tidy 3–5 item lineup on the bottom-right; avoid spreading it across the width so the headline remains dominant.

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Free — No credit card required