What types of creatives work for skincare?

The most effective skincare ads show before/after, key ingredients and product texture. Our templates capture these winning patterns.

How many skincare templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare sector, selected from the world's top brands and updated weekly.

How can I customize skincare templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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9:16 grid ad with yellow headline panel, two close-up model faces, product tubes, and white text panel with NEW badge

Oily Skin Cleanser Problem-Solution Ad Template - Story

9:16SkincareAwarenessProblem Aware

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Free — No credit card required

About This Template

This 9:16 Story template promotes an oily/combination-skin skincare product (cleanser or soothing treatment) using a crisp, editorial split-grid layout. The design is divided into four panels: a bold yellow headline block with a question (“Oily/Combo Skin?”), two close-up model photos showing natural skin texture, and a white info panel with a “NEW!” pill badge and short product claim. The heavy sans-serif typography and high-contrast yellow/white palette make the problem instantly recognizable, while the smiling model imagery adds aspiration without looking overly retouched. Strategically, it’s built for top-of-funnel awareness: it calls out a common pain point (shine/oil) and offers a simple benefit (“soothe without the shiny finish”), creating curiosity and novelty with the “new” cue. It works well for audiences who want clarity fast in Stories—problem, promise, proof-like visuals—without long copy. Customize by swapping the brand line, updating the benefit line, and replacing the right-side product shot with your cleanser/serum. Keep the yellow accent as the attention anchor or match it to your brand color while maintaining strong contrast for readability.

When to Use This Template

1Ideal for launching a new oily/combination-skin cleanser in Stories—“NEW!” plus the question headline stops the scroll fast.
2Great for educating problem-aware audiences about shine control, using close-up faces to make the benefit feel realistic.
3Perfect for retailer or co-branded drops: the top-left brand line can show a partnership without cluttering the main message.
4Works well for a ‘hero benefit’ campaign (soothing, matte finish, balanced sebum) where you need one clear promise and strong visuals.

Marketing Strategy

This creative is optimized for problem-aware TOF audiences: it names the condition (oily/combination skin) as a question, prompting self-identification and quick engagement. The “NEW!” badge and biotech-style claim add novelty, giving people a reason to pay attention even if they’ve tried other oil-control products. Close-up facial imagery acts as lightweight proof—viewers can inspect texture and shine—while the simple benefit line (“soothe without the shiny finish”) reduces perceived risk and sets a clear expectation. The four-panel grid keeps cognitive load low on mobile: one bold hook, one benefit, and supportive visuals. It follows best practices for Stories by using high-contrast typography, short scannable lines, and product presence without overwhelming the frame.

AwarenessProblem AwareSkincare ProductFace CareOily SkinCuriosityNoveltyAspiration

Best For

Designed for skincare shoppers with oily or combination skin who are actively noticing shine and want a simple, non-greasy routine upgrade. It fits mobile-first audiences (18–35) who respond to clear problem/solution copy and authentic close-up skin visuals before committing to a product.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top-left brand line with your logo and, if needed, a small “available at” retailer note—keep it in a single row to preserve the clean hierarchy.
✓Keep the headline as a question (e.g., “Shiny by noon?”) to match the self-diagnosis hook; limit to 2–3 words for the same punch.
✓Swap the bottom-right white panel copy with one concrete differentiator (ingredient, technology, or finish) and keep the “NEW!” pill as the entry point.
✓Use two model close-ups with visible natural texture and minimal retouching; this layout relies on credibility more than glamour.
✓Match your product packshot angle to the existing tube placement so the grid alignment stays tight and premium.

Use this template

Free — No credit card required