
This 9:16 Story template is built for a sunscreen serum launch, spotlighting an SPF 45 UV-filters product with a clean, clinical skincare aesthetic. A soft sky‑blue gradient fills the background, whil...
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This 9:16 Story template is built for a sunscreen serum launch, spotlighting an SPF 45 UV-filters product with a clean, clinical skincare aesthetic. A soft sky‑blue gradient fills the background, while bold black sans‑serif headlines on the left deliver the core promise quickly: “SPF for all skin tones.” On the right and lower areas, three high-contrast cutout product shots (with thick white outlines) show the bottle held by hands in different skin tones—an immediate inclusivity cue that also functions as visual proof. The layout supports top‑of‑funnel awareness for product‑aware audiences: it introduces “NEW” and the specific formula name without overwhelming detail, relying on trust signals (minimalist design, product closeups, legible labeling) and curiosity (new drop + SPF serum format). This approach works well for skincare shoppers who want efficacy and compatibility across complexions. Customize by swapping the headline to your brand’s key claim (no white cast, sensitive-skin safe), adjusting the accent stripe color to match your packaging, and replacing the three hands with your own diverse creator photos to keep authenticity while preserving the clean structure.
This template works because it aligns a simple, benefit-led promise with instant visual evidence. The inclusivity trigger is delivered through three product-in-hand shots across different skin tones, reducing a key sunscreen objection (appearance/white cast) without lengthy explanation. The clean blue gradient and bold black typography borrow from clinical skincare design codes, which increases perceived credibility and safety—important for SPF products. At a top-of-funnel awareness stage for product-aware users, the message prioritizes recognition and clarity: “NEW” + the exact SPF level + product format (serum). That combination satisfies curiosity while giving enough specification to qualify interest. The large product closeup further reinforces trust by letting shoppers “inspect” the packaging quickly, a best practice for mobile-first Story placements where attention is limited.
Designed for skincare shoppers (18–40) who actively look for daily SPF that layers well under makeup and works without a white cast. It appeals to ingredient-aware buyers who trust clinical, minimalist visuals and want reassurance the formula suits diverse complexions.
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