What types of creatives work for skincare?

The most effective skincare ads show before/after, key ingredients and product texture. Our templates capture these winning patterns.

How many skincare templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare sector, selected from the world's top brands and updated weekly.

How can I customize skincare templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with PHA 5% lip serum headline, before/after lip close-ups with circle zooms, and pink dropper bottle on gray background

Exfoliating Lip Serum Before & After Ad Template - Story

9:16SkincareConsiderationSolution Aware

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About This Template

This 9:16 Story template is built to sell an exfoliating lip serum by proving results fast. The design opens with a clean, clinical headline (“PHA 5% Exfoliating Lip Serum”) on a light gray background, then drives attention to a stacked before/after close-up of lips. Two circular zoom callouts highlight texture changes, making the transformation easy to scan in under a second. A compact clinical note at the bottom adds credibility with testing details, while the dropper bottle product shot sits on the right, balancing the layout and reinforcing what delivered the result. Strategically, this creative targets solution-aware shoppers in mid‑funnel consideration: they already want smoother, healthier lips and need evidence, not hype. Transformation + credibility triggers reduce perceived risk and support a higher-priced “actives” positioning. Brands can customize by swapping the ingredient percentage, adjusting the proof line to match their study or user testing, and replacing the bottle with their packaging while keeping the high-contrast before/after structure intact.

When to Use This Template

1Ideal for promoting lip treatment actives (PHA/AHA) where visible texture improvement is the main selling point; the before/after stack tells the story instantly.
2Perfect for mid-funnel retargeting ads to people who viewed a lip balm or exfoliant, using the clinical note to reduce skepticism and drive consideration.
3Great for ingredient-led launches (“5% PHA”) because the headline-first layout makes the hero claim clear before the proof image.
4Works well for dermatologist/clinic-inspired brands that need a clean, minimal aesthetic while still showing strong results.
5Useful for seasonal chapped-lips campaigns (winter dryness) by swapping the proof line to usage frequency and time-to-result.

Marketing Strategy

This template works because it pairs two high-performing persuasion triggers—transformation and credibility—in a format built for fast scanning. The stacked before/after imagery makes the benefit tangible, while the circular magnifiers direct attention to the exact problem area (lip texture), reducing ambiguity and increasing belief. The small clinical-testing line adds “proof of process,” reassuring solution-aware users who already want an exfoliating fix but hesitate due to sensitivity concerns or skepticism. As a mid‑funnel consideration asset, it bridges desire and decision: clear ingredient-led promise, immediate evidence, then the product packshot to anchor recall. The minimal, medical-like color palette supports an actives positioning and keeps focus on results rather than lifestyle aesthetics—an ad best practice for performance skincare.

ConsiderationSolution AwareLip CareSerum DropperBefore After ResultsTransformationCredibilityCuriosity

Best For

Designed for skincare shoppers who struggle with dry, chapped, textured lips and actively compare actives-based solutions. They respond to evidence, ingredient percentages, and clinical-style claims before committing to a new treatment product.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the headline formula (active + percentage + product) and swap “PHA 5%” with your hero active to maintain the clinical, ingredient-led framing.
✓Replace the small testing line with your real proof (e.g., sample size, duration, usage frequency); this area is positioned to boost trust without clutter.
✓Use your own before/after photos but preserve the circular zoom overlays to spotlight the exact improvement (flakes, lines, dryness).
✓Match the product shot scale to the right column and use a subtle shadow; the bottle acts as a visual anchor balancing the two image panels.
✓If your brand color isn’t pink, recolor the bottle/accent while keeping the background light gray for a clean, dermatology-style look.

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Free — No credit card required