
This 9:16 Story template is built to sell an exfoliating lip serum by proving results fast. The design opens with a clean, clinical headline (“PHA 5% Exfoliating Lip Serum”) on a light gray background...
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This 9:16 Story template is built to sell an exfoliating lip serum by proving results fast. The design opens with a clean, clinical headline (“PHA 5% Exfoliating Lip Serum”) on a light gray background, then drives attention to a stacked before/after close-up of lips. Two circular zoom callouts highlight texture changes, making the transformation easy to scan in under a second. A compact clinical note at the bottom adds credibility with testing details, while the dropper bottle product shot sits on the right, balancing the layout and reinforcing what delivered the result. Strategically, this creative targets solution-aware shoppers in mid‑funnel consideration: they already want smoother, healthier lips and need evidence, not hype. Transformation + credibility triggers reduce perceived risk and support a higher-priced “actives” positioning. Brands can customize by swapping the ingredient percentage, adjusting the proof line to match their study or user testing, and replacing the bottle with their packaging while keeping the high-contrast before/after structure intact.
This template works because it pairs two high-performing persuasion triggers—transformation and credibility—in a format built for fast scanning. The stacked before/after imagery makes the benefit tangible, while the circular magnifiers direct attention to the exact problem area (lip texture), reducing ambiguity and increasing belief. The small clinical-testing line adds “proof of process,” reassuring solution-aware users who already want an exfoliating fix but hesitate due to sensitivity concerns or skepticism. As a mid‑funnel consideration asset, it bridges desire and decision: clear ingredient-led promise, immediate evidence, then the product packshot to anchor recall. The minimal, medical-like color palette supports an actives positioning and keeps focus on results rather than lifestyle aesthetics—an ad best practice for performance skincare.
Designed for skincare shoppers who struggle with dry, chapped, textured lips and actively compare actives-based solutions. They respond to evidence, ingredient percentages, and clinical-style claims before committing to a new treatment product.
Free — No credit card required