What types of creatives work for skincare?

The most effective skincare ads show before/after, key ingredients and product texture. Our templates capture these winning patterns.

How many skincare templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare sector, selected from the world's top brands and updated weekly.

How can I customize skincare templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Pink gradient Story ad with model applying eye roller, large magenta tube, torn-paper headline, and benefit list on right.

Eye Gel Before & After Result Ad Template - Story

9:16SkincareConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for an eye-care gel or serum targeting puffy eyes and dark circles. The design uses a bright pink-to-lilac gradient background with a clean, cut-out collage look: a large framed model close-up shows the product being applied with a metal roller tip, while an oversized product tube sits diagonally for immediate brand recall. A torn-paper style headline strip at the top introduces a clear promise (“See the difference in just 10 days!”), creating curiosity and a time-bound transformation hook without feeling overly “salesy.” On the right, a simple benefit stack (reduces dark circles, reduces puffiness, hydrates/softens) supports consideration-stage buyers who are already solution-aware and comparing options. The small ingredient callout (“peptides & algae extracts”) adds credibility and justifies premium positioning. Customize by swapping the model image to match your target demographic, replacing the benefit bullets with your top 3 claims, and adjusting the accent tube color to your brand palette while keeping the high-contrast white frames for clarity on mobile.

When to Use This Template

1Ideal for promoting an eye roller/gel where application is the hero—showing the metal tip in use instantly communicates ease and cooling relief.
2Perfect for a ‘10-day challenge’ style campaign, using the top headline strip to set a clear timeline that drives saves and repeat views.
3Great for retargeting warm audiences comparing solutions for dark circles, because the right-side benefit list answers objections fast.
4Works well for ingredient-led skincare launches: the bottom callout can spotlight actives (peptides, algae, caffeine) to add trust without clutter.

Marketing Strategy

This creative leverages curiosity and transformation by pairing a bold, time-bound promise (“10 days”) with an in-context application shot. For solution-aware audiences, showing the roller tip on the under-eye reduces perceived risk (they can imagine using it) while the stacked benefits quickly validate relevance: dark circles, puffiness, hydration. The ingredient cue (peptides/algae) adds a rational reason to believe, supporting MOF consideration where shoppers compare formulas and claims. The collage framing and high-contrast white borders keep the message readable on mobile, and the diagonal product pack increases brand salience. Overall, it follows skincare best practices: one hero problem, three tight benefits, and a clear visual proof-of-use that makes the promise feel attainable.

ConsiderationSolution AwareEye CareProduct ApplicationBefore After StyleCuriosityTransformationSelf Improvement

Best For

Designed for skincare shoppers (primarily women) who struggle with tired-looking eyes, dark circles, or morning puffiness and actively look for quick, visible improvements. They respond to specific timelines, ingredient cues, and proof-through-application visuals before committing to a new eye product.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top torn-paper headline with your brand’s core claim and keep the “X days” number large—this strip is the primary attention hook.
✓Swap the right-side three-line benefit stack with your highest-performing trio, keeping each line to 2–3 words for Story readability.
✓Match the product cut-out angle to the framed face photo (slight tilt) to preserve the dynamic collage feel and avoid a “catalog” look.
✓Use the bottom ingredient line to spotlight one hero active (e.g., caffeine + peptides) instead of a long list—this layout rewards brevity.
✓If your brand isn’t pink, recolor the gradient but keep a light-to-mid tone background so the white frames and dark text stay high-contrast.

Use this template

Free — No credit card required