
This 9:16 Story template is designed for medical weight-loss providers and GLP-1/clinic-style programs that start the conversation with a hard statistic and a simple eligibility hook. The layout is cl...
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This 9:16 Story template is designed for medical weight-loss providers and GLP-1/clinic-style programs that start the conversation with a hard statistic and a simple eligibility hook. The layout is clean and text-forward: a light lime-green background supports a bold, dark-green headline (“66%…”) set in heavy sans-serif type, followed by a smaller explanatory line that reframes the stat into a personal possibility. In the center, a pale map silhouette (Australia) adds geographic relevance, while a row of simplified body icons visualizes the percentage and makes the claim instantly scannable. A dark-green rounded CTA bar at the bottom reads like a quiz prompt, lowering friction for unaware audiences. Strategically, it leverages curiosity (Do I qualify?), social proof via prevalence data, and a mild fear-of-missing-help angle without needing before/after imagery. It works well at top-of-funnel because it educates first and then offers a low-commitment next step. Brands can localize the stat, swap the map, and align the icon style and CTA wording to their compliance requirements and tone.
This creative works because it starts with a concrete statistic that feels objective and news-like, which builds credibility fast for an unaware audience. The prevalence number provides instant social proof (“many people are in this situation”), while the follow-up line reframes it into a personal opportunity (“you could qualify”), triggering curiosity without sounding salesy. The icon row visualizes the percentage for quick comprehension on mobile, and the map silhouette localizes relevance. In a top-of-funnel context, the CTA is intentionally low commitment—an eligibility check—reducing psychological friction and increasing clicks. The minimalist, clinic-leaning color palette and heavy typography signal seriousness and safety, aligning with medical weight-loss expectations and supporting compliant messaging that avoids sensational transformation claims.
Adults who are overweight and curious about clinically supported weight loss but haven’t researched options yet. They respond to clear numbers, simple explanations, and low-commitment next steps like an eligibility check rather than a hard sell.
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