What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Magenta Story ad with then/now split, two white silhouettes, dotted divider, and green-highlighted benefit bullets.

Health Tracking App Glow-Up Ad Template - Story

9:16Software, SaaS & AppsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a health tracking or treatment-management app that wants to demonstrate a clear “then vs now” transformation. A bold magenta-to-purple background creates immediate thumb-stopping contrast, while the headline “Juniper got a glow-up” uses playful, modern language to frame progress as a win. The layout is split down the center with a dotted divider: two simplified body silhouettes reinforce the before/after concept without needing real photos, making it privacy-friendly for sensitive health categories. Under each side, short bullet statements turn pain points into benefits: the left column lists the messy reality (no treatment management, no structured weekly plans, limited consults) and the right column delivers the solution (in-app management, weekly structured plans, easy unlimited consults) with high-visibility neon green highlights. This is mid-funnel (consideration) creative for solution-aware users: it compares alternatives, clarifies what the product does, and reduces friction by emphasizing convenience and simplicity. Brands can easily swap the name, bullets, and accent color to fit different programs, from weight-loss coaching to telehealth follow-ups.

When to Use This Template

1Ideal for telehealth apps pitching a switch from ad-hoc care to structured, in-app treatment tracking using a clear then/now comparison.
2Perfect for weight-loss or wellness coaching programs that need to communicate weekly planning and access to experts in one glance on Stories.
3Great for retargeting visitors who viewed pricing—this layout answers common objections (structure, access, management) with direct benefits.
4Useful for privacy-sensitive health brands that want a transformation story without real patient photos or screenshots.

Marketing Strategy

This template works because it leverages transformation and simplicity at the consideration stage. The “THEN / NOW” split acts as an instant comparison framework, letting solution-aware users self-diagnose: “my current care looks like the left column.” The right column delivers concrete product outcomes (in-app treatment management, weekly plans, unlimited consults), reducing perceived effort and uncertainty—two major blockers in health adherence. Neon green emphasis creates a clear visual hierarchy so benefits are skim-friendly on Stories. Using clean silhouettes instead of real bodies or screenshots keeps the message universal and privacy-safe, improving shareability and lowering resistance while still signaling progress and support.

ConsiderationSolution AwareBefore AfterHealth Tracking AppTelehealth ConsultationTransformationConvenienceSimplicity

Best For

Solution-aware adults considering a digital health program who feel their treatment plan is unstructured or hard to follow. They value convenience, clear weekly guidance, and easy access to clinicians or coaches without scheduling friction.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “Juniper” with your program name and keep it short; the headline is designed to sit on one line with the green keyword emphasized.
✓Swap the left-column bullets for your top 3 friction points (e.g., ‘confusing meds schedule’, ‘missed check-ins’) and mirror them with matching solutions on the right.
✓Keep the dotted center divider; it strengthens the before/after scan pattern and prevents the two columns from blending on small screens.
✓If your brand color isn’t neon green, choose a similarly high-contrast accent so the right-side benefits remain the primary focal point.
✓Add a small CTA pill at the bottom (e.g., “Learn more”) without increasing text density; place it centered to preserve symmetry.

Use this template

Free — No credit card required