
This 9:16 Story template is built for a health tracking or treatment-management app that wants to demonstrate a clear “then vs now” transformation. A bold magenta-to-purple background creates immediat...
Free — No credit card required
This 9:16 Story template is built for a health tracking or treatment-management app that wants to demonstrate a clear “then vs now” transformation. A bold magenta-to-purple background creates immediate thumb-stopping contrast, while the headline “Juniper got a glow-up” uses playful, modern language to frame progress as a win. The layout is split down the center with a dotted divider: two simplified body silhouettes reinforce the before/after concept without needing real photos, making it privacy-friendly for sensitive health categories. Under each side, short bullet statements turn pain points into benefits: the left column lists the messy reality (no treatment management, no structured weekly plans, limited consults) and the right column delivers the solution (in-app management, weekly structured plans, easy unlimited consults) with high-visibility neon green highlights. This is mid-funnel (consideration) creative for solution-aware users: it compares alternatives, clarifies what the product does, and reduces friction by emphasizing convenience and simplicity. Brands can easily swap the name, bullets, and accent color to fit different programs, from weight-loss coaching to telehealth follow-ups.
This template works because it leverages transformation and simplicity at the consideration stage. The “THEN / NOW” split acts as an instant comparison framework, letting solution-aware users self-diagnose: “my current care looks like the left column.” The right column delivers concrete product outcomes (in-app treatment management, weekly plans, unlimited consults), reducing perceived effort and uncertainty—two major blockers in health adherence. Neon green emphasis creates a clear visual hierarchy so benefits are skim-friendly on Stories. Using clean silhouettes instead of real bodies or screenshots keeps the message universal and privacy-safe, improving shareability and lowering resistance while still signaling progress and support.
Solution-aware adults considering a digital health program who feel their treatment plan is unstructured or hard to follow. They value convenience, clear weekly guidance, and easy access to clinicians or coaches without scheduling friction.
Free — No credit card required