What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Email Marketing Platform SMS Upgrade Ad Template - Square

1:1Software, SaaS & AppsAwarenessSolution Aware

Use this template

Free — No credit card required

About This Template

This square SaaS ad template is built to promote an email marketing and automation platform that has expanded into SMS. A clean light-blue background keeps the canvas airy while the top-centered logo area and large editorial-style serif headline instantly communicate credibility (“#1” positioning) at a glance. The lower focal point is a hand holding a smartphone mockup, with layered chat bubbles and a discount code—visual shorthand for omnichannel messaging, personalization, and direct-response outcomes. Strategically, this creative uses curiosity and innovation (“Now with text messaging”) to pull solution-aware audiences into TOF awareness, while also signaling efficiency: one platform, multiple channels, fewer tools. The phone screen shows an “exclusive discount” and CTA button, giving the audience a concrete example of what they can build (automated offers, segmentation, and triggered campaigns). Customize by swapping the brand lockup, replacing the on-screen industry example (ecommerce, appointments, events), and updating the message bubble to match your strongest automation use case. Maintain the large typographic hierarchy to preserve scanability in fast-moving feeds.

When to Use This Template

1Ideal for announcing an “SMS now available” feature release, using the bold subheadline to make the upgrade the hero message.
2Great for lead-gen ads targeting solution-aware marketers, since the phone mockup demonstrates the exact outcome (personalized offer + CTA).
3Perfect for ecommerce and DTC brands promoting automated discount flows; swap the code and product image on the phone screen to match your catalog.
4Works well for webinar or demo campaigns: replace the discount bubble with “Book a demo” messaging while keeping the chat icon to signal conversation-driven marketing.

Marketing Strategy

This template works because it compresses a complex SaaS value proposition into instantly recognizable proof points: category leadership (“#1”) plus a clear innovation hook (“Now with text messaging”). For solution-aware audiences at top-of-funnel, that pairing reduces perceived risk while creating curiosity about the expanded channel mix. The smartphone mockup and chat bubble make the benefit tangible—personalized, automated offers delivered where customers respond fastest—while the discount example signals performance and ROI. The clean background and strong typographic hierarchy follow best practices for feed scanning: one dominant headline, one supporting line, and a single illustrative scene. Overall, it positions the platform as an efficient, all-in-one upgrade rather than “yet another tool,” which is crucial for time-poor SMB teams.

AwarenessSolution AwareEmail MarketingMarketing AutomationMobile MessagingCuriosityEfficiencyInnovation

Best For

Designed for small to mid-sized businesses, ecommerce marketers, and founders who already use email marketing and want a simpler way to add SMS without stitching together multiple tools. It fits teams that care about measurable performance—segmentation, automated offers, and fast campaign deployment—while valuing a trustworthy, established platform.

Platform Suitability

LinkedIn5/5 Instagram Feed4/5 Facebook Feed4/5

How to Customize

✓Replace the “UK’s #1” claim with a proof point you can substantiate (G2 badge, customer count, or deliverability stat) while keeping it in the same large headline style.
✓Swap the phone-screen example to match your vertical: appointments (“Confirm via SMS”), events (“Last-minute reminder”), or ecommerce (“Back-in-stock + code”).
✓Keep the light-blue background or shift it to your brand pastel; the high contrast black serif headline is the key readability anchor.
✓Edit the chat bubble to a shorter, punchier SMS (under ~45 characters) so it feels authentic and stays legible at feed size.
✓If you run trials, replace the on-screen “Shop now” with a product CTA like “Start free” and mirror the button color to your brand primary.

Use this template

Free — No credit card required