What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

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How can I customize software, saas & apps templates?

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Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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9:16 ad with Strava header, phone app screenshot on left, large testimonial quote and black “Download for Free” button on right

Running Fitness App Social Proof Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built to promote a running/fitness tracking mobile app using clear social proof. The layout is split-screen: a large smartphone mockup on the left shows a real activity feed and run stats (distance, time, elevation), while the right side features an oversized testimonial quote with a “Verified User” byline and a bold CTA button. The off‑white background keeps the design airy and readable, while the bright orange brand header and quote marks create immediate attention and brand recall. Typography is clean and modern, with the testimonial set in a large, centered block for quick scanability on mobile. Strategically, this creative works in top‑of‑funnel awareness for users who aren’t actively searching for a tracker yet: it sells the outcome (motivation and focus) rather than features. “Verified User” reduces skepticism, and “Download for Free” lowers friction, making it ideal for app installs. Brands can customize by swapping the app screen, updating the quote to match their core benefit, and recoloring the accent to their brand palette while keeping the high-contrast CTA treatment.

When to Use This Template

1Ideal for app install campaigns promoting a running tracker, with the phone screen instantly showing what users get after download.
2Perfect for highlighting a signature feature (goal setting) using a verified-user quote that feels credible in a quick Story swipe session.
3Great for retargeting warm audiences who visited your app page—swap in a stronger testimonial and keep the “Download for Free” CTA to reduce friction.
4Useful for seasonal fitness pushes (spring training, marathon prep) by replacing the activity screenshot with a relevant training log or challenge screen.

Marketing Strategy

This template sells the app through social proof and motivation—two triggers that strongly influence fitness behavior. A large, readable testimonial anchors the message, while the “Verified User” line adds credibility and reduces perceived risk for an audience that may be unaware they need a tracker. The phone screenshot provides quick, concrete context (real run stats and feed UI), bridging curiosity to understanding in seconds—perfect for TOF awareness in a Story placement. Finally, the high-contrast “Download for Free” CTA lowers friction and aligns with app-install best practices: clear value, minimal commitment, and a single action on-screen.

AwarenessUnawareFitness TrackingRunningMobile AppMotivationSocial ProofAspiration

Best For

Designed for runners and fitness enthusiasts who want structure and accountability in their training, especially people starting a new routine or preparing for a race. It fits mobile-first users who respond to peer validation and prefer low-risk, free-to-try apps before committing.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the phone screenshot with your most visually self-explanatory screen (activity feed, weekly stats, or challenge page) to keep comprehension instant.
✓Rewrite the testimonial to mirror your core promise (e.g., “I finally stay consistent”) and keep it under ~18–22 words so it fits the large quote block.
✓Keep the orange accent on the brand name and quote marks, or swap to your primary color—those two spots drive attention without cluttering the layout.
✓Change the byline to match your proof source (e.g., “5k Club Member,” “Coach Verified”) to make the endorsement feel specific to your community.
✓Maintain a solid, high-contrast CTA button; if you change the wording, keep the “free” keyword prominent to preserve low-friction intent.

Use this template

Free — No credit card required