What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square ad with headline on blue background, yellow wavy bands, pigeon with scroll on left, eSIM phone UI on right, black CTA button.

Travel eSIM Connectivity Ad Template - Square

1:1Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This square ad template is built for an eSIM or mobile connectivity app that helps travelers stay online abroad without expensive roaming. The concept hinges on a clever time-contrast: a pigeon with a scroll (labeled “1800s”) versus a modern smartphone eSIM screen (labeled “2024”), instantly communicating progress from slow messaging to instant data. The layout uses a sky-blue background for clarity and trust, while bright yellow wavy bands create a bold highlight zone for dates and supporting copy. A large, heavy sans-serif headline at the top (“Staying connected while abroad”) delivers the core promise fast, and the rounded black CTA button (“Get Saily”) anchors attention in the center. This design works best in top-of-funnel awareness for unaware audiences: the visual metaphor sparks curiosity, then the simple tagline (“The modern way to stay connected”) frames the solution. Brands can customize by swapping the app UI, changing the CTA text, and adjusting the yellow accent to match brand colors while keeping the strong contrast.

When to Use This Template

1Ideal for eSIM brands launching an “international travel” campaign, using the 1800s-vs-2024 contrast to explain the category in one glance.
2Perfect for awareness ads targeting first-time eSIM users, where the metaphor and simple promise reduce perceived complexity.
3Great for airport-season pushes (summer, holidays) when roaming anxiety peaks; the bold yellow bands keep the message highly scannable.
4Useful for app install or landing-page traffic campaigns: the phone UI preview supports credibility while the central CTA drives clicks.

Marketing Strategy

The template wins attention by using curiosity and modernity: the 1800s carrier-pigeon visual versus a 2024 eSIM screen instantly frames the problem (slow/limited communication) and the modern solution (instant mobile connectivity). That contrast is a proven awareness tactic for an “unaware” audience because it teaches the category without technical jargon. The bold yellow highlight bands improve message hierarchy and stopping power in a busy feed, while the clean blue background signals reliability—important when asking users to trust a connectivity service. Positioned for top-of-funnel awareness, it focuses on the core benefit (“staying connected while abroad”) and keeps the CTA simple, making it easy to progress to a landing page where pricing and country coverage can handle consideration details.

AwarenessUnawareMobile ConnectivityTravel AbroadDigital ServiceCuriosityConvenienceModernity

Best For

Frequent travelers, digital nomads, and vacationers who rely on maps, messaging, and ride-hailing abroad and want to avoid roaming surprises. Best for mobile-first users comparing simple setup options and looking for a modern, app-based solution before their next trip.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5 LinkedIn4/5

How to Customize

✓Replace the pigeon/scroll with a different “old way” travel icon (postcard, payphone) while keeping the left-vs-right era comparison for instant understanding.
✓Swap the phone mockup screen to your real eSIM activation UI and keep the large yellow shape inside the card to preserve the template’s visual continuity.
✓Edit the “1800s” and “2024” labels to “Then” and “Now” (or specific years tied to your brand story) without changing their placement on the yellow band.
✓Keep the CTA as a centered black pill button; only change the button text to “Install app,” “Check plans,” or “Get eSIM” to match your funnel goal.
✓If your brand color isn’t yellow, choose a similarly bright accent (lime, cyan) that still pops against the blue background and supports feed visibility.

Use this template

Free — No credit card required