What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square green gradient ad with Black Friday 90% off header, large feature list text, and angled phone dashboard UI on right.

Accounting Software Black Friday Deal Ad Template - Square

1:1Software, SaaS & AppsAwarenessSolution Aware

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Free — No credit card required

About This Template

This square Black Friday SaaS template is built to promote accounting software with a clear, savings-first offer and a fast product comprehension hook. A dark teal header bar carries the promo line “BLACK FRIDAY WEEK” and the bold incentive “Get 90% off for 4 months,” immediately activating urgency and deal-seeking behavior. The main canvas uses a vibrant green gradient with soft circular shapes, creating strong contrast for oversized white typography listing core features: invoicing, payments, payroll, VAT, and more. On the right, a tilted smartphone UI screenshot (profit & loss, invoices, charts) adds credibility and shows what users actually get, reducing perceived complexity. The design supports top-of-funnel, solution-aware audiences—small business owners and freelancers who already know they need bookkeeping help but want an easy, professional tool. Customization is straightforward: swap the discount, duration, feature stack, and dashboard mockup to match your product modules, currency, and regional tax terms. Keep the high-contrast hierarchy to preserve scannability in feeds and drive “learn more” clicks.

When to Use This Template

1Ideal for Black Friday/Cyber Week SaaS promotions where a bold percentage discount must be understood in under a second.
2Great for accounting apps targeting small business owners—feature stack on the left answers “does it do payroll/VAT?” instantly.
3Perfect for switching campaigns (from spreadsheets or legacy tools), using the dashboard mockup to reduce perceived setup risk.
4Works well for regionalized offers: swap currency, tax label (VAT/GST), and duration while keeping the same visual hierarchy.

Marketing Strategy

This creative works because it combines urgency (Black Friday Week + a huge 90% discount) with immediate capability proof. The oversized feature stack answers the primary solution-aware question—“Will it handle my core admin tasks?”—without forcing a click. Showing a real dashboard on a phone reduces perceived complexity and increases trust by making the software tangible. At top-of-funnel awareness, prospects are scanning quickly; the high-contrast typography and simple split layout maximize comprehension in-feed. The offer duration (4 months) adds specificity, which improves credibility versus vague discounts. Overall it follows SaaS best practices: lead with the deal, clarify the jobs-to-be-done, then back it up with a product UI snapshot to lower risk and drive consideration.

AwarenessSolution AwareAccounting SoftwareMobile Dashboard UiBusiness Finance ManagementConvenienceSimplicityProfessionalism

Best For

Designed for freelancers, sole traders, and small business owners who manage invoicing and taxes themselves and want a simpler, more professional system. It also fits finance managers at small teams comparing tools and responding to seasonal discounts. They are price-sensitive during Black Friday but still need confidence the product covers key workflows.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5 LinkedIn5/5

How to Customize

✓Replace “90% off for 4 months” with your exact discount and billing term; keep the percentage in a contrasting green to preserve the deal-first hierarchy.
✓Swap the left-side feature list to match your modules (e.g., expenses, receipt scan, bank sync); keep it to 4–6 items so the typography stays oversized.
✓Update the phone screenshot to your own dashboard and localize the currency/time range (e.g., last 30 days) to match your market.
✓If your brand color isn’t green, keep a dark header bar and choose one bright accent for the discount line—this template relies on high contrast for fast scanning.
✓Add a small CTA button near the phone (e.g., “Start free trial”) only if it doesn’t compete with the headline; the current layout is intentionally headline-led.

Use this template

Free — No credit card required