What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Off-white Story ad with bold headline, orange CTA button, and tilted phone showing a route map interface.

Fitness Tracking App Get the App Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This Story-format template is built to promote a fitness tracking and route-mapping mobile app. The design is clean and high-contrast: a soft off‑white background, bold black headline typography, and a signature orange accent used for the brand name and the rounded CTA button. A tilted smartphone mockup dominates the lower half, showcasing an in-app map with an outlined route and UI controls—instantly communicating “this is what you’ll use” without needing extra explanation. Strategically, the creative sits at top-of-funnel awareness for an “unaware” audience. The simple promise (“The app for active people”) uses aspiration and identity-based motivation, inviting viewers to see themselves as active and part of a community. The prominent “Get the app” button reduces friction and encourages an easy first step. This template is highly customizable: swap the app screenshot to highlight your core feature (routes, coaching, stats), adjust the orange accent to your brand color while keeping the strong hierarchy, and replace the brand wordmark with your logo to maintain instant recognition across Stories placements.

When to Use This Template

1Ideal for launching a new fitness or cycling app feature, using the tilted phone mockup to spotlight the exact in-app screen you want users to try.
2Perfect for driving app installs from Instagram Stories: the large headline plus centered CTA button creates a fast, thumb-stopping scan.
3Great for promoting route discovery or maps updates, since the visible path overlay and map UI instantly signal “plan your next workout.”
4Useful for rebranding campaigns: swap the orange accents and top wordmark while keeping the minimalist hierarchy for immediate recognition.

Marketing Strategy

This template works because it sells an identity before it sells features. For an unaware, top-of-funnel audience, “The app for active people” is a low-effort, high-relevance claim that instantly lets viewers self-qualify. The clean hierarchy (brand → promise → CTA) reduces cognitive load in a fast-scrolling Stories environment, while the bright orange button provides a single obvious next step. The tilted phone screenshot acts as concrete proof: viewers immediately see route mapping and navigation controls, satisfying curiosity and building trust without needing long copy. Aspiration and motivation are reinforced by the map-and-route visual, suggesting progress, exploration, and measurable workouts. Best-practice execution shows a clear value proposition, strong contrast for mobile legibility, and a frictionless install-focused CTA appropriate for awareness campaigns that aim to convert curiosity into a first tap.

AwarenessUnawareFitness TrackingRoute MappingMobile App InterfaceCuriosityAspirationMotivation

Best For

Designed for active adults who run, cycle, hike, or train and want a simple way to track routes and progress. It appeals to people who respond to identity cues (“active people”) and prefer quick, no-friction app installs from Stories. Best for mobile-first audiences already using fitness wearables or map apps.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the phone screen with your strongest single-use-case (e.g., “Create Route”, “Live Tracking”, or “Training Plan”) to keep the message instantly understandable.
✓Keep the headline to two lines max and use a bold sans font; this template relies on oversized type for Story readability.
✓Swap the orange accent and CTA button color to your brand primary, but preserve the high contrast against the light background.
✓Add a small subline under the headline (e.g., “Track runs, rides, and hikes”) only if it stays above the phone and doesn’t compete with the CTA.
✓If promoting a premium tier, change the CTA to “Start free trial” and add a subtle badge near the button (e.g., “7 days free”) without cluttering the layout.

Use this template

Free — No credit card required