What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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9:16 ad with iOS-style card, split meals, calorie labels, and Decline/Accept buttons on a dark blurred background

AI Calorie Tracking App Time-Saving Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes an AI-powered calorie tracking app using a familiar iOS-style “incoming” card to make the message instantly legible on mobile. The headline block (“AirDrop”) sits in a rounded white panel, followed by a clear problem/solution line: tired of manual tracking, save time with AI. The main visual uses a split-screen comparison: on the left, a messy, higher-calorie plate labeled “1,200 calories?”; on the right, a cleaner meal with “512 calories logged” plus a phone mockup reading “Cal AI,” implying automatic recognition and logging. The Decline/Accept bar at the bottom acts as a built-in CTA, nudging a low-friction decision. Strategically, this is top-of-funnel awareness for users who don’t realize AI logging exists. It leverages convenience and time-saving triggers, plus curiosity created by the “Accept” interaction metaphor. Customize by swapping meal photos to match your audience (keto, vegan, family meals), updating the calorie callouts to realistic results, and replacing the app name/phone screen to match your UI and offer (free trial, scan feature, macros).

When to Use This Template

1Ideal for introducing an AI food-logging feature to people who still type meals manually; the “Accept” metaphor makes the value feel one tap away.
2Great for app install campaigns highlighting speed: swap the right-side caption to “logged in 3 seconds” to reinforce time-saving.
3Perfect for nutrition apps targeting busy professionals—use office-lunch meal photos and show macros alongside calories on the right.
4Works well for rebranding launches: replace “AirDrop” with your app name and keep the notification-style card for instant recognition.

Marketing Strategy

This template works because it reframes calorie tracking as a single decision: “Accept” the AI help instead of doing repetitive manual work. The split-screen meal comparison communicates the benefit in under a second—uncertainty and effort on the left (“1,200 calories?”) versus clarity and completion on the right (“512 calories logged”). That visual contrast taps the convenience and time-saving triggers, while the notification-style UI borrows trust from a familiar system pattern. It’s ideal for TOF awareness with an “unaware” audience: the copy doesn’t assume knowledge of macros or features; it simply introduces a new way to log. Best-practice wise, it uses large typography, minimal claims, and a mobile-native interaction cue that feels like the next step is effortless—perfect for driving a free-trial or install click.

AwarenessUnawareMobile AppFood TrackingAi AutomationConvenienceTime SavingCuriosity

Best For

Designed for health-conscious smartphone users who track calories occasionally but quit because logging is tedious. It fits busy students and professionals who want a quick, low-effort way to stay on plan and are willing to try a new app if it feels effortless and modern.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “AirDrop” header with your app name and icon to keep the notification metaphor while branding it clearly.
✓Swap the left/right meal photos to match your niche (keto bowls, vegan plates, meal prep) but keep the “messy vs clean” contrast.
✓Edit the calorie labels to reflect a believable outcome (e.g., “est. 1,050?” vs “1,012 logged”) to avoid sounding exaggerated.
✓Change the phone mockup screen text (“Cal AI”) to a real feature name like “Scan Meal” or “Auto Log” for instant comprehension.
✓Use your brand accent color on the right-side panel to make the “solution” side feel more premium and clickable.

Use this template

Free — No credit card required