What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Marketing Automation £1 Trial Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is built for promoting a SaaS marketing platform or email automation tool with an irresistible entry offer. The design uses a bold Mailchimp-style yellow header that carries the brand mark area and a large, editorial serif headline: “Try… advanced marketing tools for £1.” A pill-shaped “Sign Up” button sits centrally, making the next step unmissable, while a small terms line adds credibility without clutter. The lower half is a warm, lifestyle office scene featuring two coworkers smiling at a desktop computer—an instant visual cue for team collaboration and everyday productivity. This combination of clear price-led value + human context is ideal for TOF awareness and “unaware” audiences: it introduces the category, hints at an aspirational outcome (smarter marketing, faster work), and reduces friction with a low-risk trial. Customize by swapping the currency/price, updating the headline to your key feature (automation, AI copy, CRM), replacing the lifestyle photo to match your target industry, and aligning the yellow block to your brand’s primary color while keeping the high-contrast black typography for scannability.

When to Use This Template

1Ideal for promoting a low-cost trial or intro offer for an email marketing or automation suite, with the price baked into the headline for instant hook.
2Great for SaaS aimed at small teams: the friendly office photo signals collaboration and ease-of-use before users even read the details.
3Works well for retargeting warm traffic from site visitors by replacing “£1” with “7-day free trial” and keeping the same central CTA placement.
4Perfect for UK-market campaigns where currency localization and a compact terms line help reduce skepticism about promotional pricing.

Marketing Strategy

This creative wins by combining curiosity and convenience with a concrete, low-friction entry point: a £1 trial. For unaware, top-of-funnel audiences, the bright yellow block stops the scroll, while the simple promise (“advanced marketing tools”) introduces the category without jargon. The central pill CTA creates a single, obvious action, and the small “terms apply” line adds legitimacy. The warm workplace photo supplies aspiration (productive, happy team) and social context, helping viewers quickly imagine themselves using the tool. Overall, it follows best practices for TOF SaaS ads: one primary benefit, one strong offer, high-contrast typography for mobile readability, and a clear visual hierarchy that guides from brand to value to signup.

AwarenessUnawareDesktop ComputingOffice WorkTeam CollaborationCuriosityAspirationConvenience

Best For

Designed for small business owners, marketers, and founders who need better email campaigns and automation without a heavy upfront commitment. It speaks to budget-conscious buyers who still want “advanced” capabilities and appreciate clear pricing and a simple sign-up path.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 Facebook Feed4/5 TikTok4/5 LinkedIn4/5

How to Customize

✓Keep the yellow (or swap to your brand primary) as a solid header block; the high contrast is what makes the offer readable in a fast Story scroll.
✓Replace “advanced marketing tools” with your single strongest outcome (e.g., “automate follow-ups” or “sell more with email flows”) to stay TOF-friendly.
✓Localize the offer line: switch £1 to $1/€1 or “Free for 7 days,” and mirror that wording on the CTA (e.g., “Start trial”).
✓Swap the office photo to match your ICP (e.g., e‑commerce, agencies, creators) but keep a desktop/work setting to reinforce ‘tool’ utility.
✓Use the small line under the button for a trust reducer such as “No credit card” or “Cancel anytime,” keeping it to one short sentence.

Use this template

Free — No credit card required